IVE Global Lands Weyerhaeuser European Brief

IVE Global has succeeded in winning the European PR brief for Belgium-based Weyerhaeuser Products Limited. Weyerhaeuser is the world’s leading international forest products company, with sustainable plantation operations worldwide. Weyerhaeuser Products Limited coordinates all European market activities for products produced from the South American operations. IVE Global will be implementing a grass roots campaign to help drive sales of the Lumin™ and Lyptus™ South American product ranges in Europe. The campaign also aims to promote Weyerhaeuser’s sustainable vision and strategy. IVE Global secured the brief on the strength of sound market understanding and a proven record of delivering results with the timber and construction press. John Guerin, European Commercial Director, Weyerhaeuser, comments: “IVE Global clearly has the credentials for undertaking a campaign such as this, but we were particularly impressed by the team’s natural enthusiasm, proactive approach and creative ideas.” The PR campaign will kick off in January 2010, ahead of MADE Expo, Milan (3rd – 6th February 2010), the world’s largest wood products trade show.

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