James Avery Introduces Avery Art Glass Charm Collection
Jeweler brings colorful creations to the line with new product launch
KERRVILLE, TEXAS, Sept. 26, 2011– James Avery, a family-owned jewelry retailer, announces the launch of its newest collection—Avery Art Glass Charms. The new collection will add color and variety to the jeweler’s already extensive selection of sterling silver and 14k gold charm designs.
Avery Art Glass Charms consist of a glass bead created through an ancient process of hand-worked glass called “lampwork”. This process involves skilled craftsmen melting and shaping glass rods on a steel mandrel over a flame, in conjunction with a focused stream of air. The glass beads are then combined with distinctive Avery finial designs crafted in sterling silver, resulting in charms with delicate patterns and rich colors.
Crafted with the same level of quality and consistency as other James Avery pieces, Avery Art Glass Charms can be worn as earrings, on a charm bracelet, or on a chain. Each art glass charm is a bit unique due to the handmade nature of each piece which adds to their special and intriguing beauty.
“We are excited to introduce Avery Art Glass Charms to our line. This unique combination of art glass and the Avery style is intended to continue our legacy of creating meaningful pieces of jewelry, but with a new dimension of color and pattern. We believe these new pieces also reflect the quality and craftsmanship to which our customers have grown accustomed,” says Chris Avery, President and CEO of the company.
The first rollout of the Avery Art Glass Collection contains 11 different designs with more set to release each season. The new product selection is available at all 62 James Avery locations across the United States and online at www.jamesavery.com.
Founded in Texas in 1954, James Avery is best known for its designs that express connection and meaning, including faith-inspired jewelry for men and women of all ages. The corporate mission is “to share life, love and faith through the beauty of design.” James Avery has grown to include 62 stores in Texas, Oklahoma, Georgia, Louisiana, Alabama, Tennessee, and Arkansas.
For more information about James Avery, please visit www.jamesavery.com.
About James Avery
Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law’s garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. James Avery maintains over 1,000 designs in the active product line. Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery currently operates a total of 62 stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, and Arkansas with a 63rd store location opening in Charlotte, North Carolina in October 2011. James Avery jewelry is available at retail stores and online at www.jamesavery.com.
More information about James Avery is available online at www.jamesavery.com/about,
or on Facebook at www.facebook.com/JamesAvery.
Media Contact:
Juan Ramirez
juan.ramirez@jamesavery.com
830-895-0390
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