James Avery Opens New Location at Alliance Town Center in North Fort Worth

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Jeweler opens 11th Metroplex store, invites customers to Grand Opening event

KERRVILLE, TEXAS--(August 24, 2011) — James Avery, a family-owned jewelry retailer, announces today the opening of their newest location in Fort Worth, Texas. The store is located at Alliance Town Center in north Fort Worth, under the direction of store manager, Walterann McQuatters. The new James Avery store is open from 10:00 a.m. to 8:00 p.m. Monday through Saturday and from 12:00 pm. to 6:00 p.m. on Sunday.

Executive Vice President of James Avery, Paul Avery, comments: “We’re very excited to bring a second James Avery location to Fort Worth with the addition of the Alliance Town Center store. This location is a great opportunity to meet the needs of an underserved, but deeply valued, Avery customer group in the north Fort Worth region. We hope this new location will allow us the opportunity to introduce James Avery to new customers in the community.”

Guests are invited to attend the Grand Opening event at the new location on Thursday, September 1stfrom 5:00 p.m. to 7:00 p.m. Refreshments will be available and guests will have the opportunity to enter special drawings for jewelry and other prizes. Members of the Avery family will be present to welcome guests and celebrate the store opening. The Keller Chamber of Commerce will conduct the store’s official ribbon cutting ceremony. In appreciation of customers’ support, the Alliance Town Center store will make a donation to Boys & Girls Clubs of Greater Fort Worth.

The Alliance Town Center store is the eleventh James Avery location in the Dallas/Fort Worth Metroplex. With the opening of the Alliance Town Center location, James Avery will operate a total of 62 stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, and Arkansas. Customers can also shop online at www.jamesavery.com.

About James Avery – Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, gold and gemstones. From a one man endeavor in his mother-in-law’s garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. James Avery maintains over 1,000 designs in the active product line. Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery currently operates a total of 62 stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, and Arkansas. James Avery jewelry is available at retail stores and online at www.jamesavery.com. More information about James Avery is available online at

www.jamesavery.com/about , or on Facebook at www.facebook.com/JamesAvery.

Media Contact:
Juan Ramirez
juan.ramirez@jamesavery.com
830-895-0390

 

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