PRESS RELEASE – FOR IMMEDIATE RELEASE
New Carpet Range inspired by the archives ... 'Diversity'
Hello
Please find a press release and images attached for a brand new carpet range called 'Diversity' which is being launched this month. You can view the collection at the new website
http://www.diversitycollection.co.uk which went live last Friday or you can view the teaser video at
https://vimeo.com/83526088
I have a wide variety of images ranging from room shots with and without people, stair runner / sample shots and cut outs on white backgrounds.
I have also outlined the content of the press release below just incase you have problems opening the attachment.
If you require any further information please don't hesitate to contact me on the numbers below.
I hope you find the collection and press release interesting.
Best
Tori Jarvis
Jarvis & Hudson Public Relations
4 Royal Crescent, Cheltenham, Gloucestershire GL50 3DA
T. +44 (0)1242 220 233
M. 07854 415 767
W. www.jarvisandhudson.co.uk
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PRESS RELEASE – FOR IMMEDIATE RELEASE
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Grosvenor Wilton combines retro designs and contemporary colour in first retail carpet collection
April 2014 sees Kidderminster-based carpet manufacturer Grosvenor Wilton, one of the UK’s finest and oldest carpet manufacturers, launch its first retail range. The British-made Diversity Collection is based on classic retro designs and modern colours. It will retail from £79 per linear metre and will be sold through several channels including online sites includinghttp://www.diversitycollection.co.uk and via social media.
Grosvenor Wilton’s new Diversity Collection transfers the company’s expertise in specialist restoration, historic and interior-designer markets to retail carpeting. The 12 launch designs are united by the idea of ‘a fusion of heritage and fresh new design’. The new collection is inspired by the company’s huge archive of classic 1950s and 1960s carpet designs – with the addition of contemporary colours.
Benjamin Grosvenor started carpet making in 1790. Since then, the business that has evolved into Grosvenor Wilton has specialised in the most discerning requirements for design and durability. Grosvenor Wilton is traditionally associated with high-end bespoke carpet for residential and historic houses, film sets and museums. The Worcestershire company’s portfolio includes many high profile commissions: carpeting for Buckingham Palace’s throne room; the set of ITV’s Downton Abbey; and Stephen Spielberg’s blockbuster, Lincoln. Now, for the first time, the quality and design flair that royalty and Hollywood stars walk on is available as a retail product.
As well as demonstrating over 200 years of carpet making expertise, the new collection is exceptionally versatile. Applications include wall-to-wall fitting, runners or being made up into edged rugs. Recommended retail prices are from £79 per linear metre. The new range will be available through various printed and online media includinghttp://www.diversitycollection.co.ukandwww.grosvenorwilton.co.uk
Announcing the launch, Grosvenor Wilton’s managing director, Malcolm Foley, said: "Our new Diversity Collection unlocks the huge potential of the luxury retail carpet market. With over 200 years’ expertise distilled into the new range, discerning homeowners can combine unique style with the quality and pedigree that delights the most demanding carpet buyers. Seeing and feeling is the key to understanding our fusion of heritage and fresh new design. Were he still around, I’m sure Benjamin Grosvenor would be amazed by our novel approach to carpet retailing using technology and media such as the http://www.diversitycollection.co.uk website."
For more information, please call TBC or visit http://www.diversitycollection.co.uk
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NOTES FOR EDITORS
Grosvenor Wilton is one of the country’s oldest and most prestigious independent carpet manufacturers with a heritage spanning over 200 years.
The ethos of quality and innovation lives on in a legacy of authenticity, classical English design and craftsmanship sustained by continuous investment in the latest design and production technology.
Founded in Kidderminster by Benjamin Grosvenor in 1790, the company remained within the family for the next 150 years.
Today, Grosvenor Wilton works with some of the most prestigious names in both the UK and abroad, creating exceptional carpets for stately homes, historic palaces, period houses, commercial venues and private residences, where Wilton carpet is recognised as the truly authentic carpet construction. Bespoke installations have included the following:
· Steven Spielberg’s Lincoln
· Charles Dickens Museum, London
· Buckingham Palace, London
· Sets for ITV’s Downton Abbey
· The Mansion House, London
· Balmoral Castle
· Government House, Melbourne, Australia
· Stage Set for the musical Mary Poppins (New York)
The vast archive of wholly original designs available to the company – from Georgian and Victorian, to Art Nouveau and Retro – not only enables us to faithfully reproduce carpets of any era, but also to interpret the spirit and opulence of a bygone age with unique new designs.
Using traditional Wilton looms, Grosvenor Wilton luxury floor coverings are woven with premium quality wool and wool rich blends using fine worsted or woollen yarns, linen and other effect yarns.
Beautiful and durable carpets, stair runners and rugs can be created to precise, bespoke specification.
Diversity Collection – range details and design numbers
Twigs Beige 12/3195
Twigs Black 16/3195
Counters 16/3196
Op-Art 16/3197
Houndstooth runner 18/3198
Houndstooth 18/3199
Airo Grey 12/3200
Airo Blue 15/3200
Houndstooth weave runner 18/3201
Houndstooth weave 18/3202
Furrows 14/3203
Check 12/3204
High quality traditionally woven British Wilton
Woven 690 mm (27 inches) wide
RRP £79 per linear metre
Tori Jarvis
Jarvis & Hudson Public Relations
4 Royal Crescent, Cheltenham, Gloucestershire GL50 3DA
T. +44 (0)1242 220 233
M. 07854 415 767
W. www.jarvisandhudson.co.uk
