New Inspiration Center Helps Customers Make Interior Design Choices

Today JM opened its new inspiration center – JM Studio – for customers who want support and professional advisory services when choosing interior options. Customers can see, feel, and try cool refrigerators, hot colors, and smart storage. The ultimate aim is to make buying a home easier for customers.

“The need for professional support for interior design choices for new homes is growing," says Anita Rinnbäck, interior coordinator at JM. “We want JM Studio to help our customers feel confident about their Interior design choices. They can come here to get a feeling, as far as is possible, for what the new home will be like when it is completed.”

JM Studio complements the customer support provided in JM's existing housing shops, model apartments, online and in JM's Decorating Guide. For example, customers will be able to see and combine kitchen cabinets, tile, wallpaper and appliances.

Today JM Studio is located in JM's headquarters at Telegrafgatan 4, Solna. If the inspiration center is well received by customers the concept could spread to more cities in the country.

JM Studio is staffed by JM's interior design coordinators who can guide customers in their interior design choices.