JumpYard focuses on the youngest – Launches Jumpy together with True Stories, specialists in children’s concepts

JumpYard is taking the next step in its family offering by presenting Jumpy – a new brand and concept for the youngest children and their parents. The concept has been developed together with True Stories, specialists in sustainable children’s concepts, with the aim of inspiring joy of movement, play, and well-being from an early age.

“For us at True Stories, it’s about creating experiences and concepts where children can grow, dream, and reach their full potential. Jumpy is a fantastic example of how we can combine play, health, and sustainability to contribute to children’s well-being in the long term,” says Fredrik Magnusson, CEO of True Stories.

Jumpy was developed under the guiding star “To spark the desire to move and promote well-being” and is built on essential cornerstones of children’s health. Through storytelling, playful environments, and music, children get the opportunity to move, meet, and be inspired – while the entire family is included in the experience.

“We have long seen the need for a place where young children can be active on their own terms. Jumpy is our answer – a safe and inspiring world for the whole family. With True Stories’ extensive experience and expertise in children’s concepts, we’ve been able to make our vision a reality,” says Pelle Möller, CEO of JumpYard.

With Jumpy, JumpYard is taking an important step forward in its long-term efforts to promote physical activity and health among Swedish families. The first Jumpy will open in Hovås, Gothenburg, on September 18 at 10:00 AM, and the goal is to gradually roll out part of the concept in some existing JumpYard parks, so that more children can experience Jumpy.

Facts about Jumpy:

• New brand and concept from JumpYard, developed for young children and their parents

• Created in collaboration with True Stories, specialists in sustainable children’s concepts

• Based on key pillars of children’s health and well-being

• Aims to inspire children early to find joy in movement and play

• Part of JumpYard’s long-term family offering

Contact for interview and more information:

Pelle Möller, Founder & CEO JumpYard: +46 704 268 262 or pelle@jumpyard.se

Fredrik Magnusson, CEO True Stories: +46 702 875 250 or fredrik.magnusson@truestories.se

About JumpYard

JumpYard was founded in 2017 and is today one of the largest and fastest-growing companies in the trampoline and activity park market in Europe. The company currently operates 25 wholly owned trampoline parks in Sweden, Denmark, Norway, Spain, and Portugal. JumpYard wants to counteract sedentary lifestyles by offering fun ways to move and has been part of the Generation Pep network since 2020. The company has around 1000 employees.

About True Stories

True Stories are leading specialists in communication for children’s well-being and joy of life. Through unique storytelling, the company develops sustainable and strategic concepts adapted for all channels and formats. Together with their clients, they build long-term relationships with families – strengthening brands, creating social value, and driving loyalty and profitability.

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