Kaenon Announces Release of the Gold Coast Collection
Newport Beach eyewear company continues to push aesthetic envelope
NEWPORT BEACH, Calif. (April 23, 2015) - In an effort to continually push its own aesthetic boundaries, California-based sunglass brand Kaenon announces the launch of the Gold Coast Collection, a capsule collection amongst several product releases occurring in 2015.
“The Gold Coast Collection is inspired by the way we live,” said Kaenon’s co-founder and CEO Steve Rosenberg. “When we assign colors and finishing treatments to our frames, we look for inspiration. In this case, it came from the evening glass off. The Gold Coast Collection embodies the setting sun and color explosion on the water and in the sky that typifies an evening surf session and that experience felt when those magical colors meet up with the dark, textured sand. This color combination was inspired by those peaceful, memorable moments during that golden hour on the coast.”
The Gold Coast Collection comprises some of Kaenon’s more popular active lifestyle frames: Pintail, Clarke, Lewi and Jetty, each featuring a lightly-textured, matte-finished dark brown frame color and polarized SR-91® brown 12 (B12) lenses with a subtle gold flash mirror finish.
Kaenon’s emphasis on quality aesthetics and frame construction adds to the Collection’s value. Each frame is designed in California, made in Italy, and engineered to house the company’s proprietary SR-91 polarized lens technology. SR-91 surpasses industry standards in clarity, glare reduction, detail definition, color saturation, UV protection and impact resistance, all delivered in an extremely lightweight package. The golden sunset reflection that radiates off each lens matches the overall artistic presentation of the collection.
“We always start and end our story with superior lens technology,” says Rosenberg, “in between, we focus on great design, with fresh and inspiring finishes that in turn, are meant to excite, inspire and satisfy our customers.”
Further enhancing the Gold Coast Collection experience, Kaenon has created unique packaging that reinforces the brand’s position towards unique, quality construction and aesthetics, rooted in lifestyle and functionality. Along with a Kaenon branded hard case, each sunglass comes with a custom designed sublimated microfiber bag exclusive to the Gold Coast Collection that doubles as a storage pouch and cleaning cloth.
The Gold Coast Collection is available at authorized Kaenon retailers and www.Kaenon.com. Get in on the Kaenon lifestyle by following on Facebook, Instagram, Pinterest and Twitter.
About Kaenon
Founded in Newport Beach in 2001 by brothers Steve and Darren Rosenberg, Kaenon is an independent, California-based eyewear brand that designs, produces and distributes high-performance polarized sunglasses along with ophthalmic products. Filling a void in the marketplace, Kaenon revolutionized the industry with its proprietary SR-91® lens material. The industry’s first and only uncompromising polarized lens now proudly displays a discrete laser engraved SR-91 Mark of Authentication, a signature design element validating each new sunglass as a genuine SR-91 Kaenon polarized lens. Kaenon’s superior polarized lenses have the visual clarity of glass with shatter resistance and high-mass impact protection, purpose-built lens tints, light transmission levels, all in an extremely lightweight package. Designed in California and hand-painted in Italy, Kaenon frames come from the highest levels of design artistry. Built on the motto, "never compromise" -- innovation in design, engineering and technology continue to be at the core of the brand. Kaenon is sold online and at specialty retailers throughout North America and select locations around the world. All Kaenon sunglasses are available in prescription in both single vision and digitally surfaced progressive. For more information about Kaenon, please visit www.kaenon.com.
Kaenon. Never Compromise.
Brittany Raasch
Public Relations Coordinator
949-574-7918
BRaasch@Kaenon.com
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