HEDMAN PERFORMANCE GROUP TAPS KAHN MEDIA AS PR AGENCY OF RECORD
58 year old automotive icon that helped launch the racing industry will use Los Angeles agency for media relations and cutting-edge communications.
RESEDA, Calif. (Jan, 2012) – The Hedman Performance Group, one of the oldest and most well-respected names in the performance racing industry, has retained Kahn Media as its agency of record for public relations, media outreach and strategic communications. The Whittier, California, based business includes the Hedman Hedders, Hedman Husler, Hamburger’s Performance and Trans-Dapt Performance brands, all of which are historic names rooted in building high-performance speed parts in the USA, with a focus on quality and value.
Kahn Media, a PR and Social Media Marketing firm with deep roots in the automotive industry, will work with Hedman Performance Group management to launch an array of new products through traditional and digital media in 2012 for all four brands. The goal is to raise visibility, and assist Hedman with project and product request management. Kahn Media will also promote Hedman’s heritage in the automotive aftermarket and provide event and trade show support.
“Working with the Hedman group holds special meaning for me,” said Kahn Media president Dan Kahn. “As a teenager, I spent my high school years selling Hedman Hedders retail over the counter at a local speed shop, and I loved the brand. To think that two decades later we will be working directly with the brand shaping the way consumers learn about these products is a thrill. We’re looking forward to sharing their story with the world.”
Hedman Hedders began as a one man shop in 1954. Bob Hedman, founder of Hedman Hedders, designed and sold his highly sought after tubular exhaust manifolds to fellow racers on the dry lakes of the Mojave Desert, where WWII vets were regularly breaking land speed records. In the late 1970s, SEMA Hall of Fame member and NHRA Top Fuel team owner, Bob Vandergriff Sr., purchased Hedman Hedders and took the company into a new era. In the years since, the Hedman Performance Group has continuously reshaped itself to meet environmental requirements, and incorporate the latest technology to ensure that its products offer the best performance improvement possible for street, race and off-road vehicles. Vandergriff has added other iconic performance names, such as Trans-Dapt Performance Products, Hamburger’s Performance Products and Hedman Husler Hedders. Together, the four brands of the Hedman Performance Group continue to develop the best performance proven parts in the industry, with a focus on making parts in the USA. For more information please visit www.HedmanPerformanceGroup.com.
Kahn Media (www.KahnMedia.com) is based in Reseda, California and specializes in all things driven. With a deep understanding of the traditional media industry and the new media landscape, Kahn builds hybrid media campaigns that merge traditional PR campaigns with social media marketing programs that simultaneously increase brand awareness, improve sales and drive search engine optimization. Other Kahn Media clients include HRE Wheels, Hotchkis Suspension, Flowmaster Exhaust, Hurst Shifters, B&M Racing, Spectre Performance, Replay Cameras, XPLORE Vehicles, Venchurs Vehicle Systems and more.
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Contact:
Dan Kahn - Kahn Media
818/881-5246 Dan@KahnMedia.com
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