New offering will allow Tire – one of the world's largest online tire dealers, known for its customer service and fitment expertise - to sell HRE custom forged wheels for applications ranging from sports and luxury cars to high-performance SUVs

San Diego, Calif. (February XX, 2011) - HRE Performance Wheels today announced that Tire Rack, one of the nation's largest online retail tire and wheel dealers would be offering premium forged HRE wheels to its customers. This new offering allows consumers the unique opportunity to order HRE’s advanced custom performance wheels through one of the most trusted online retailers in the aftermarket business.

"We are thrilled and proud to work with a family-owned business like Tire Rack, known for offering superior customer service, product testing and fitment knowledge," said HRE Wheels CEO Chris Luhnow. "HRE prides itself on representing those same core values, from our use of motorsport competition as a test bed to our dedication to the highest standards of quality and service. What's most exciting about this announcement is that customers in areas that previously did not have an HRE dealer will now have access to Tire Rack's nationwide network of independent recommended installers."

Tire Rack will begin selling HRE forged Monoblok wheels immediately, including custom fitments for most popular sports cars, luxury cars and SUVs. A variety of Monoblok styles are available, including the iconic P40 "mesh" wheel, multi-spoke, five-spoke and split-spoke designs. All HRE Custom Forged Monoblok wheels are machined from a single block of forged aerospace grade 6061-T6 aluminum, featuring motorsport-inspired designs and are hand-built to exacting standards. A wide array of custom finishes are also available.

"HRE Wheels are a great addition to our offering," said Tire Rack’s Vice President Matt Edmonds. “The excellence that is reflected in all areas of their product is what our customers have come to expect. From the street to the track HRE performance and luxury wheels will fulfill the desires of the most discriminating enthusiast.”

This announcement comes on the heels of HRE's recent announcement of a new European division, HRE GmbH, as well as the unveiling of three new wheel lines and  several motorsports accomplishments including a Grand-Am road racing championship with the Fall-Line Motorsports BMW team, which it sponsors.

About Tire Rack Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories.  Their team of 100-plus test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 12-acre test facility.  The findings are then posted on the company’s website,, where consumers can make an educated decision on a tire, wheel or performance accessory purchase.  Tire Rack has also collected results from more than 150,000 consumer surveys representing over 2.7 billion miles of real-world tire data, the largest known cache of such information anywhere.  In addition various testing and informational videos are available online in their Video Center at

Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in six distribution centers across the country.  A diverse and broad in-stock inventory from 18 major tire and 44 wheel brands can be delivered anywhere in the country in two days or less.  A national network of more than 5,000 independent Recommended Installers are available to service customers’ local installation needs.

About HRE Performance Wheels

HRE designs, engineers and manufactures 3-piece and 1-piece forged aluminum wheels for Racing, Performance & Luxury cars and SUV's in its San Diego, California-based, TÜV-approved facility. HRE’s bespoke wheel sets offer a customized choice of offsets, widths and finishes, resulting in a uniquely personal style and performance solution for each customer’s application. HRE wheels are sold through select high-end car dealerships, specialty retailers and performance companies worldwide. For more information, visit or call (760) 598-1960.

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HRE:  Dan Kahn  818/881-5246
Tire Rack:     Matt Edmonds 574/287-2345 x336