Bonneville on Melrose

Hod rods, vintage bikes and legends of speed highlight debut of SO-CAL Speed Shop's new apparel line at RON ROBINSON/FRED SEGAL June 9th at 1:00pmLos Angeles, Calif. (May 23, 2012) – In the late 1940s, daring young men with a passion for speed and skills learned in the war crafted rough-hewn, high-octane racing machines to push the boundaries of speed and human endurance at the Bonneville Salt Flats. More than 60 years later the spirit of those first racing pioneers has been captured in a new line of apparel inspired by the legendary SO-CAL Speed Shop, set to debut at the exclusive Ron