Ron Robinson Hosts Haute Rods on Melrose

SO-CAL Speed Shop Unveils vintage salt flat racing inspired clothing line with legends from the hot rod, music, film and art world at West Hollywood boutiqueLos Angeles, Calif. (June 15, 2012) – Iconic L.A. fashion boutique Ron Robinson’s parking lot is typically filled with the latest European luxury machines, but on Saturday June 9th the sound, sight and smell of vintage speed raised eyebrows on Melrose when the store played host to the launch of the new SO-CAL Speed Shop fashion line, drawing icons of music, movies, racing and the counter-culture art scene for a blockbuster fashion line