Kährs durable, vinyl-free and biobased Aware floor ecolabelled with the Nordic Swan Ecolabel
Kährs, a leading Swedish manufacturer and distributor of flooring, proudly announces that its recently introduced Aware flooring has been awarded the Nordic Swan Ecolabel. Aware, which is a new type of flooring for use in both residential and commercial spaces, has a truly authentic wood appearance, is based on natural and recycled materials, and, has a durability that can be compared to that of traditional vinyl floors.
Beautiful appearance, high quality and excellent sustainability properties certified by the Nordic Swan Ecolabel. Kährs can proudly conclude that it all comes together in the Aware flooring range which is a new type of functional, durable and bio-based floor. Designed to withstand family-life as well as the wear and tear of commercial applications, with the style, beauty and feel of a wooden floor.
“We were seeking to expand our Luxury Tiles range with a vinyl free flooring with superior sustainability qualities. Kährs Aware made the perfect fit to our core values in every aspect and the floor impresses with its very realistic wood plank design and pleasant touch and feel” says Charlotta Persfell, CMO at Kährs. “The fact that Aware meets the stringent requirements of the Nordic Swan Ecolabel makes it a truly unique flooring choice for both homes and commercial spaces”, Charlotta concludes.
“The Nordic Swan Ecolabel has influenced companies towards sustainable development over more than 30 years, and it is fantastic to see all efforts to reach the global environment and climate targets. We are happy to include Kährs Aware in the Nordic Swan Ecolabel family. It is together with companies as Kährs, that we are able to push products and market segments in a more sustainable direction”, says Wilma Bäckström Nilsson, Flooring advisor at Ecolabelling Sweden.
Kährs Aware Collection contains a range of Nordic Swan Ecolabelled wood design planks in nine different rustic colours, inspired and named by national parks around the world. The planks are made from bio-based materials such as HDF from recycled wood, natural and recycled fibres from the textile industry and recycled cork from wine cork production. The floor is completely free from plastics and PVC and has low emissions promoting a good indoor air quality.
Installation is made simple with a click joint on both the short and long side for a two-way installation and the floors are suitable for homes as well as commercial applications as stores, hotels and restaurants, with demand for usage class 33.
Read more about Aware and see the full range on kahrs.com
Kährs has a total of 219 Nordic Swan Ecolabelled floors – find them on www.svanen.se/en
About the Nordic Swan Ecolabel
The Nordic Swan Ecolabel criteria is built upon a life cycle assessment perspective – from raw material to end of life – and only the environmentally best products receive the Nordic Swan Ecolabel. It is an effective program for helping companies that are working on sustainable solutions – while also helping consumers and professional buyers to choose environmentally sound goods and services.
Kährs Aware fulfils the demands required on floor coverings to be certified with the Nordic Swan Ecolabel:
- The flooring material needs to have a high proportion of renewable and/or recycled materials
- A minimum of 50% of the weight of all wood raw material (new/recycled material) in a Nordic Swan Ecolabelled floor must have its origin from forests which are either FSC or PEFC certified, or consist of recycled material
- It needs to meet stringent requirements on chemicals harmful to health and the environment
- The flooring material should guarantee low emissions and a good indoor environment
- It should be manufactured energy efficiently
- The flooring should have good durability
For more information, please contact:
Helén Johansson, Communication, Kährs
Tel: +46 70 364 60 30
E-mail: helen.johansson@kahrs.com
Charlotta Persfell, Chief Marketing Officer, Kährs
Tel: +46 73 077 35 31
E-mail: charlotta.persfell@kahrs.com
About Kährs
Kährs is a leading manufacturer and distributor of flooring with the aim of providing customer experiences beyond expectations. Kährs’ innovations have shaped the industry throughout its history and the company is dedicated to offering flooring solutions for every room, environment and need. The company delivers sustainable and durable flooring solutions to approx. 70 countries, being a market leader in hardwood flooring in Sweden and Finland and having strong positions in other key markets, such as Norway, the UK, US, Germany, and Switzerland. The Group has approximately 1,450 employees and annual sales of SEK 4 billion.
www.kahrs.com
