Kährs strengthens localized manufacturing for enhanced customer experience
Kährs continues to make strides in its commitment to sustainability and customer-centric solutions. A key aspect of Kährs' strategy is to bring production and sourcing closer to its customers and end-consumers, reducing environmental impact and enhancing the availability of its flooring solutions.
As part of this initiative, Kährs has strengthened its presence in the U.S. by new localized sourcing of American produced flooring solutions as of September this year, focusing on serving the North American market.
The next milestone is the consolidation of sourcing and production of wood flooring for Nordic customers at the Nybro plant in Sweden. Consequently, Kährs intends to transition flooring production from its plant in Satulung, Romania. The Romanian plant will evolve to focus on supporting central European markets in a phased approach, starting with producing strategic elements to our European flooring offering.
This strategic shift reflects Kährs’ dedication to enhancing sustainability and strengthening its market presence, but it also means changes affecting approximately 90 employees at the Romanian facility. Negotiations with representatives of the employees will now be initiated to ensure that the changes are managed in a responsible manner.
"We are committed to serving our customers in a way that aligns with our sustainability goals while improving local availability and relevance," says Johan Magnusson, CEO of Kährs Group. "At the same time, we deeply value and respect the dedication of our colleagues in Romania, who have been an integral part of our success."
"We will work closely with our employee representatives to find the best possible solutions for our affected employees," adds Carl-Henrik Stenermark, COO of Kährs Group. "Their loyalty and competence have been invaluable, and we remain committed to supporting them through this transition.
For more information please contact:
Carl-Henrik Stenermark, COO, Kährs Group, tel: +46 73 087 70 05
Johan Magnusson, President & CEO, Kährs Group, tel: +46 705 40 13 96
About Kährs Group
Kährs Group is a leading manufacturer and distributor of flooring with the aim of providing customer experiences beyond expectations. Kährs innovations have shaped the industry throughout its history and the company is dedicated to offering flooring solutions for every room, environment and need. The company delivers sustainable and durable flooring solutions to approx. 70 countries, being a market leader in hardwood flooring in Sweden and Finland and having strong positions in other key markets, such as Norway, the UK, US, Germany, and Switzerland. The Group has 1,067 employees and annual sales of SEK 2.5 billion. www.kahrsgroup.com