Cape Town Fashion Week 2012 - in Partnership with Mercedes Benz - Showcases South African Style for 10th Year
- Cape Town Fashion Week (25-28 July 2012) celebrates its 10th year as one of Africa’s leading fashion showcases
- Mercedes Benz come on board as lead sponsor
- Twenty six designers, eighteen shows, four days
- New for 2012: exclusive showcase of five of South Africa’s hottest young designers
- Leigh Schubert, African fashion leader and designer of the uniforms for the 2012 London Olympics SA team, reveals S/S 2013 line.
- Start of Countdown to Africa Fashion Week, to be held in Johannesburg during October 2012
Building on its growing reputation as an international hub for design, Cape Town will host Cape Town Fashion Week this month, showcasing the very best of South African style, as a host of established and emerging designers reveal their S/S 2013 collections during Mercedes-Benz Fashion Week Cape Town.
The tenth Cape Town Fashion Week will be supported for the first time by Mercedes Benz and inspired by “icons”, drawing on international icons from fashion to cars to venues.
Key highlights for 2012 include new collections by Leigh Schubert, designer of the London Olympic 2012 uniforms for the South African team, and Gavin Rajah, internationally acclaimed designer and founder of Cape Town Fashion Week.
For the first time ever the event will also feature an exclusive line-up from five of South Africa’s emerging designers. Selected by African Fashion International’s panel of media and fashion experts for their ability to tailor their designs for commercial success, the showcase will feature Celeste Lee Arendse of Selfi, an Elle New talent finalist in 2009, Robyn Victor of August Clothing, Tarien Malherbe of Non-European, Maloti Mothoni of Strato and Pumeza Mekuto of Black Coal Clothing, who was one of five designers invited by 3 Suisses (the second largest online fashion company in France) to showcase her collection to commemorate International Women's Day, and who already has own 'rail' at The Space clothing store Rosebank, Gauteng.
One of South Africa’s most prominent fashion events, Cape Town Fashion week acts as a precursor to the major trans-continental showcase which is Africa Fashion Week. Held annually, Johannesburg serves as the fabulous backdrop to this fantastically glamorous event, which runs during October.
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Issued by Kallaway on behalf of South African Tourism
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About Cape Town Fashion Week (25-28 July 2012)
First launched in 2003, Cape Town Fashion Week was one of the first events to be held at the Cape Town International Convention Center (CTICC) and this is the first year under its new title, Mercedes-Benz Fashion Week Cape Town. The event is run by Africa Fashion International the premier fashion events and promotions company providing platforms to showcase African creative talent.
About South Africa
Nearly half a million visitors from the UK are drawn to South Africa each year, lured by its rich history, vibrant contemporary culture, scenic beauty and wildlife. The country’s iconic attractions include Mvezo, the birthplace of Nelson Mandela, cosmopolitan Cape Town and the 5.2sq mile Kruger National Park. South Africa was the first country in the world to include Responsible Tourism as part of government policy and for almost 20 years has acted as a major driving force for change in the sector.
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