South African Tourism Welcomes New Trade Relations Manager
South African Tourism is delighted to announce the appointment of Andrew Sharpe as Trade Relations Manager in the UK.
Andrew joins the organisation from Dubai Tourism, where he was Trade Sales Manager for two years. Other previous experience includes establishing the Grand Pineapple brand in the UK for Sandals & Beaches and as the Leisure Sales Manager for MARITIM Hotels.
As part of a two-person trade team, Andrew will be jointly responsible for implementing the SA Tourism trade strategy for the UK by managing relationships with trade, negotiating joint marketing agreements and conceptualising and implementing educational programmes for the UK trade selling South Africa.
Andrew began his role in December, and can be contacted from today on andrew@southafrica.net or 020 8971 9350.
Bashni Muthaya, European Regional Director for South African Tourism, says: “After a busy 2012 the on-going development and strengthening of trade relations will form a major part of South African Tourism’s activity next year. We are therefore delighted to have Andrew’s added wealth of knowledge and experience within the team as we get ready to execute exciting plans for the UK in 2013. ”
ENDS
Issued by Kallaway on behalf of South African Tourism
For further information contact:
Juan Herrada at SA Tourism Susannah Glynn at Kallaway
Tel: +44 (0) 20 8971 9350 Tel: +44 (0) 20 7221 7883
Email: juan@southafrica.net Email: Susannah.glynn@kallaway.com
Website www.southafrica.net
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About South Africa
Nearly half a million visitors from the UK are drawn to South Africa each year, lured by its rich history, vibrant contemporary culture, scenic beauty and wildlife. The country’s iconic attractions include Mvezo, the birthplace of Nelson Mandela, cosmopolitan Cape Town and the 5.2sq mile Kruger National Park. South Africa was the first country in the world to include Responsible Tourism as part of government policy and for almost 20 years has acted as a major driving force for change in the sector. The visitor to South Africa can expect an unparalleled authentic experience, accommodation which is sustainable as it is stylish and affordable getaways which don’t cost the Earth.
About South African Tourism
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. www.southafrica.net.
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