TV historian Dan Snow launches national competition to win tickets to The View from The Shard’s opening day
- New social media competition invites members of the public to nominate their favourite ‘secret’ London landmarks to win tickets to The View from The Shard on its opening day, 1 Feb 2013
- Top 10 nominated landmarks, as chosen by TV historian Dan Snow, will be included on The View from The Shard’s state of the art interactive telescopes – to be unveiled for the first time in Europe
- 10 pairs of highly coveted tickets available to win
- Competition runs until 2 November 2012
- Competition information here: www.facebook.com/theviewfromtheshard
TV historian Dan Snow has today [26 October 2012] announced a new national social media competition, calling on members of the public to put forward their favourite, lesser known London landmarks and places of interest be included on state of the art digital telescopes to be housed within The View from The Shard – the highly anticipated new visitor experience at the pinnacle of The Shard, London’s newest landmark and Western Europe’s tallest building. [See The View from The Shard press release here: http://bit.ly/TVFTS]
The View from The Shard, 244m (800ft) above London, is the only place it is possible to see all of London at once with breathtaking 360 degree, 64km (40mile) views over the city and beyond. Guests are able to explore the view through 12 digital ‘Tell:scopes’, that are being used in Europe for the first time.
The Tell:scopes - digital telescopes with large touchscreens - enable guests to explore the city around them in real-time, as well as offering alternative (pre-recorded) day and night-time views. Fully interactive, they are able to identify famous landmarks and places of significant interest in the user’s sight line and provide information about them in 10 languages. Guests are drawn deeper into the story of London as bitesize elements of history, and images, appear on screen. In total, 200 of London’s most famous landmarks and places of interest across London will be highlighted on the Tell:scopes for visitors from around the world to explore.
Your chance to win tickets to The View from The Shard’s first day of opening on 1 Feb 2013
Do you have a favourite place, building or landmark that isn’t a well-known tourist attraction and that you feel deserves more recognition? Now is your chance to tell the world by nominating it for inclusion on The View from The Shard’s state of the art telescopes where it can be discovered by visitors from around the globe. The best 10 suggestions, as judged by Dan Snow, will be included on the Tell:scopes and 10 people will receive a pair of tickets to The View from the Shard’s opening day!
To enter the competition you will need to do the following:
- Step 1: Follow @shardview on Twitter
- Step 2: Create your tweet starting with @shardview
- Step 3: Add your favourite ‘secret’ place, building or landmark that isn’t a well-known tourist attraction
- Step 4: Use the hashtag #SecretShardView at the end of your tweet
Example: @shardview (name of favourite place, building or landmark that isn’t a well-known tourist attraction, a reason for your recommendation) #SecretShardView
The competition starts on Friday 26 October 2012 and closes on midnight Friday 2 November 2012.
Entries will be judged by Dan Snow and the winners will be contacted on Twitter via Direct Message. The winning entries will be announced online on Thursday 7 November 2012.
Dan Snow says: “London is one of the greatest cities in the world packed with places of national and international significance.
"With every corner steeped in history, it is only right that members of the public are given the opportunity to nominate their favourite - and perhaps, less well known - areas of this historic city to be included on one of its most iconic new visitor attractions. I look forward to seeing the entries.”
Anders Nyberg, Chief Executive, The View from The Shard says: “These remarkable telescopes, available in the UK for the first time, will bring the views over London to life for our guests like never before. We look forward to receiving suggestions for London’s ‘hidden’ buildings and landmarks.”
Tickets now on sale: Be the first to visit
When visiting The View from The Shard, guests choose a prebooked arrival slot at a date and time that suits them, ensuring a crowd and queue free premium experience. Tickets can also be purchased and gifted to others in the form of a Gift Certificate. Tickets and Gift Certificates can b be purchased from the dedicated website www.theviewfromtheshard.com, via the temporary box office opposite The Shard at London Bridge or via the box office hotline: +44 (0)844 499 7111 (a handling fee applies for telephone bookings only). Tickets and gift certificates cost £24.95 for adults and £18.95 for children.
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Press images
Images of The Shard and The View from The Shard: www.bit.ly/LuoPvl
Press contacts
Kallaway PR
William Kallaway: +44 (0)20 7221 7883 / william.kallaway@kallaway.com
Nazneen Nawaz: +44 (0)20 7221 7883 / nazneen.nawaz@kallaway.com
Susannah Glynn: +44 (0)20 7221 7883 / susannah.glynn@kallaway.com
The View from The Shard
Ruth Howlett, Head of PR: +44 (0)20 3102 3973 / ruth.howlett@shardlondonbridge.com
Follow the progress of The View from The Shard
- Twitter @shardview, (hashtag #shardview).
- Facebook at http://www.facebook.com/theviewfromtheshard
- Pinterest at http://pinterest.com/shardview/
The View from The Shard – The Visitor Experience
The View from The Shard will take guests on a multi-sensory journey from street level up to 244m (800ft) and will provide a remarkable experience of one of the greatest cities on earth.
From arrival, guests will be drawn into the diverse tapestry of London and get a glimpse of what it will be like to have the city laid out before them. Anticipation is further heightened as they travel in two high-speed lifts that take just 30 seconds each to reach Level 68 where they will encounter the cloudscape and the feeling they are on a different plane rising above the world.
From Level 68 they make their way to the triple-height, light-filled, Level 69 where the view is revealed. Here, in the sky above London, guests will have the most astonishing 360 degree, 64km (40mile) view over the city and beyond. The past, present and future of London is unfurled beneath them and also brought to life in multimedia displays and installations. Examples include high tech digital telescopes that take the viewer deeper into the story of London.
Guests can choose to go even higher to the full 244m: Level 72, the highest public level of The Shard. Here, guests have the most profound experience exposed to the elements and sounds of the city beneath, as well as the chance to look up to the shards of glass that form the top of this sculptural building as they disappear upwards further into the sky.
The View from The Shard is the highest vantage point from any building in Western Europe and almost twice as high as any other viewing point in London.
Further public booking information
The View from The Shard will be open from 0900 – 2200hrs daily (except 25 December). The entrance will be located on Joiner Street, London, SE1. The nearest tube/rail station is London Bridge. The attraction is located on bus routes 43, 48, 141, 149, 521. Public information email: info@theviewfromtheshard.com.
About The Shard
The Shard (www.the-shard.com) is a landmark building on the London skyline, designed by Master Architect Renzo Piano and is the UK’s first vertical city. At a height of 1,016 ft (310 m) the building redefines London’s skyline and will be a dynamic symbol of the Capital, recognisable throughout the world. Located in the historic London Bridge Quarter in the heart of London, The Shard sits centrally between the West End, Westminster, the South Bank, the City and Canary Wharf.
The name ‘Shard’ comes from its sculpted design, which consists of glass facets that incline inwards but do not meet at the top, but instead open to the sky to allow the building to breathe naturally. London church spires and masts of ships which once anchored on the River Thames inspired the elegant building. The Shard is a vertical city with high-quality offices, international restaurants, the 5-star Shangri-La hotel, exclusive residences and The View from The Shard.
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