Visit The View From The Shard during World Travel Market 2012: Last Chance To Book

Thu, Oct 25, 2012 11:08 CET

The View from The Shard - the new premium visitor experience at the pinnacle of The Shard - London’s newest landmark, and Western Europe’s tallest building - will be at WTM for the first time in 2012 ahead of its opening on 1 Feb. 2013: Stand number L315.
Exclusive opportunities for ‘work in progress’ previews - WTM delegates and journalists are invited to see how the attraction is being created and experience London like never before, with spectacular 64km (40 mile), 360-degree views of the city, 244m (800ft) above the capital. Limited tours during WTM (deadline to book Friday 26th) and full previews in January 2013.
The work in progress previews are part of wider activity for WTM including visits to The View from The Shard, on stand briefings and opportunities to win tickets.

The View from The Shard is the new premium visitor experience at the pinnacle of The Shard, London’s newest landmark and Western Europe’s tallest building. The attraction is still under construction ahead of its opening to the public on 1 February 2013. Tickets are on sale now at www.theviewfromtheshard.com

The View from The Shard provides the most spectacular 64km (40 mile), 360-degree views of the capital. Almost twice as high as any other viewing point in London, The View from The Shard is the only place you can see all of London, all at once, making it the perfect first stop for visitors to the city. The attraction is much more than an astonishing view. It provides a unique encounter with The Shard and offers an immersive experience of one of the greatest cities on earth.

Visit The View from the Shard before it opens

The View from The Shard is offering travel trade and tour operators free and exclusive access to the attraction ahead of its opening to the public on 1 February 2013.

Limited work in progress tours during World Travel Market 2012: Opportunities will be available for work in progress preview tours of the attraction. Spaces are strictly limited and opportunities will be provided to selected companies only.
Full pre-opening previews of The View from The Shard, 21 – 24 January 2013: Travel and tour operators can enjoy full previews of the finished attraction before it opens to the public. This will demonstrate the full breadth of the attraction and the visitor experience.

Travel agents or tour operators interested in visiting The View from The Shard should email Ana Araque, Travel Trade Marketing Manager at The View from The Shard, on traveltrade@theviewfromtheshard.com or visit the team on stand L315 during WTM.

Last Chance To Book Media visits to The View from The Shard During WTM

Journalists attending WTM have the exclusive opportunity to join a ‘work in progress’ tour of The View from The Shard. Tours will run at selected times throughout the day. The main tour will take place each day after WTM with special transport from ExCeL. Journalists will be picked up by bus at 1700hrs and transported to the Shard for a tour, then are free to enjoy central London. Journalists interested in attending tours must book in advance online here: http://bit.ly/QHePBe

Luxury boat trip to WTM, on stand briefings and a chance to win tickets to The View from The Shard!

The exclusive previews are part of a wider series of activity The View from The Shard is undertaking at WTM. Other highlights include opportunities to win tickets to first day of opening on 1 Feb 2013, enjoy a luxury boat trip along the Thames to WTM and meet the senior team at on stand briefings. Full details of the wider activities is here: http://bit.ly/R372io

Ana Araque, Travel Trade Marketing Manager at The View from The Shard said: “We’re thrilled to be exhibiting at World Travel Market for the first time. The Shard is an exciting new landmark for London and The View from The Shard provides visitors with a new way of experiencing one of the greatest cities on earth. We look forward to meeting all those interested in working with us and learning more about the attraction during WTM.”

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Press images
Images of The Shard and The View from The Shard: bit.ly/LuoPvl

Press contacts
Kallaway PR
William Kallaway: +44 (0)20 7221 7883 / william.kallaway@kallaway.com
Nazneen Nawaz: +44 (0)20 7221 7883 / nazneen.nawaz@kallaway.com
Susannah Glynn: +44 (0)20 7221 7883 / susannah.glynn@kallaway.com

The View from The Shard
Ruth Howlett, Head of PR +44 (0)20 31023973 ruth.howlett@shardlondonbridge.com

About the View from the Shard

The View from The Shard is the new premium visitor attraction at the top of The Shard, Western Europe’s tallest building and London’s newest landmark. The View from The Shard opens to visitors for the first time on 1 February 2013. Tickets are on sale now from the website www.theviewfromtheshard.com and NEW gift vouchers – presented in the form of smart ‘Gift Certificates’ – are also available to buy now.

The View from The Shard provides the most spectacular 64km (40 mile), 360-degree views of the capital. Almost twice as high as any other viewing point in London, The View from The Shard is the only place you can see all of London, all at once, making it the perfect first stop for visitors to the city.

The attraction is much more than an astonishing view. It provides a unique encounter with The Shard and offers an immersive, multisensory experience of one of the greatest cities on earth. As guests travel through the attraction the story of London is brought to life through evocative multimedia displays and state of the art technology, including unique super-fast lifts which take them on a journey through the capital’s skyline, building excitement about the opportunity of having the entire city at their feet.

Arriving at the viewing galleries on Level 69, guests will have 1,000 years of history and some of the most iconic buildings in the world laid out beneath them. High-tech, interactive digital ‘Tell:scopes’ enable guests to explore the cityscape in every direction, providing information about surrounding landmarks and access to alternative day and night-time views of London. The View from The Shard is the first attraction in Europe to offer these technologically advanced Tell:scopes which will be available to guests in 10 languages.

From the viewing galleries, guests can ascend even higher to Level 72 for a truly remarkable experience, 800ft or 244m above ground. Here, at the highest accessible point of The Shard, guests can stand in the open air, overlooking the city, surrounded by the giant shards of glass that form this sculptural building as they disappear into the sky.

Tickets and NEW Gift Certificates:
For the best possible experience, with no queues or crowds, tickets to The View from The Shard must be pre-booked with guests choosing the time and date that suits them best for their visit. The new Gift Certificates, available now, enable tickets to be given as a present but allow the recipient to choose when they would like to visit.

Advance tickets and Gift Certificates cost £24.95 for adults and £18.95 for children. Tickets (and Gift Certificates) can be purchased from the website www.theviewfromtheshard.com or via the telephone hotline: +44 (0)844 499 7111 (a handling fee applies for telephone bookings only).

Renzo Piano, the Master Architect who created The Shard, is personally involved in developing the content of the visitor experience, working in collaboration with exhibition design consultancy, Event Communications.

Public booking information for The View from The Shard
The View from The Shard will be open from 0900 – 2200hrs daily (except 25 December). The entrance will be located on Joiner Street, London, SE1. The nearest tube/rail station is London Bridge. The attraction is located on bus routes 43, 48, 141, 149, 521. Public information email: info@theviewfromtheshard.com

About The Shard
The Shard (www.the-shard.com) is a landmark building on the London skyline, designed by Master Architect Renzo Piano and is the UK’s first vertical city. At a height of 1,016 ft (310 m) the building redefines London’s skyline and will be a dynamic symbol of the Capital, recognisable throughout the world. Located in the historic London Bridge Quarter in the heart of London, The Shard sits centrally between the West End, Westminster, the South Bank, the City and Canary Wharf.

The name ‘Shard’ comes from its sculpted design, which consists of glass facets that incline inwards but do not meet at the top, but instead open to the sky to allow the building to breathe naturally. London church spires and masts of ships which once anchored on the River Thames inspired the elegant building. The Shard is a vertical city with high-quality offices, international restaurants, the 5-star Shangri-La hotel, exclusive residences and The View from The Shard.

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