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SOFTWARE DEVELOPER WORKFACE ANNOUNCES GENERAL AVAILABILITY OF ITS ENTERPRISE CUSTOMER ENGAGEMENT PLATFORM

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Groundbreaking technology mobilizes field sales and services personnel throughout the Web; replaces impersonal chat platforms by ‘humanizing’ online interactions.

Minneapolis—Aug. 24, 2011—Workface® Inc., (www.workface.com) a pioneer in online customer-interaction technology that uses unique portable profile-based live chat, voice, email, interactive video and content-sharing to mobilize field sales and service teams throughout the Web to engage with online prospects and customers, today announced the general availability of its enterprise-ready Workface Customer Engagement Platform (CEP).

The Workface platform is designed for marketing, sales and customer service executives with field sales and service organizations/agents that rely on personal interaction to sell and support products and/or services. These executives are looking for ways to mobilize their field teams on the Web and improve how they interact with online customers and prospects who are increasingly turned-off by impersonal online communications experiences and, therefore, not engaging with the company.

“You don’t have to search very far on the Web to find all the gripes people have about using chat to communicate online with companies,” said Lief Larson, president and product strategist, Workface, Inc. “These platforms were a good idea 10 years ago when websites were the cornerstone of the Internet, and before social arrived on the scene, but not today. Today, the Web itself is the hub and with their faceless technology, chat vendors simply can’t make the grade, no matter how hard they try to dress-up their technology.”

Workface is specifically architected to replace the impersonal and frustrating interactions of legacy chat platforms by putting the customer or prospect in control of the interaction, enabling them to choose with whom they want to interact, in what manner, and in which web venue. It also uniquely mobilizes field teams throughout the Web by using interactive searchable and portable content web-containers called ‘profiles’ (the “Workface”) that are personalized by individuals to help online customers and prospects at their moment-of-need. These profiles can reside anywhere on the Web, so they can be placed wherever someone might go to look for help or ask questions, including being available on company websites, search engines, high-traffic websites and social media.

Unlike online chat solutions, Workface literally gives a "face" to a company and its representatives, and empowers customers and prospects to find and select the right sales or customer service person on their terms. Workface most closely replicates on the Web the experience customers have when they walk into a business. They can see a real face and read real job titles. They can pick who they want to interact with, learn more about them, and even start talking to them, which translates into a more personal business relationship.

Workface Key Capabilities:

  • Identity Control: empowers sales agents with the means to be digitally receptive to prospective customers on the internet;
  • Relationship Management: lets sales agents interact with customers one-on-one in real-time on the web;
  • Self-imagery: displays sales agents’ unique persona to establish trust with customers through personality and authenticity (being real); and
  • Live Engagement: leverages technology to provide an experience that most closely replicates a real-world, face-to-face meeting.

Workface Key Features:

  • Sales Force Identity Management Toolbox (social media, SEM, websites): an entirely new way to initiate live interaction with customers in multiple environments;
  • Content Management: upload, store, and publish data;
  • Portable Web Container: a singular place to store the identity of each agent and broadcast it to numerous destinations across the web;
  • Open Network Framework: professional profiles are available to anonymous customers without requiring any prior relationship or login information;
  • Individual and Corporate Level Control: back-end management capabilities provide management control to both the sales agent and the company administrator;
  • Live Text, Video & Audio Chat: real-time, two-way communications between agent and customer; and
  • Simple Desktop Software: a desktop client that monitors agents’ online status, presents online status to customers, and operates as the real-time interface between agents and customers.

Early customers of the Workface enterprise version include Suburban Chevrolet, Titan Machinery Outlet, Northstar Disability, Travel Leaders of Fargo, Truck Writers, and HealthSource Solutions.

About Workface (www.workface.com)

Workface Inc., headquartered in Minneapolis, Minn., is a pioneer in developing online customer-interaction technologies that humanize the Web. The company’s first-of-its-kind product, the Customer Engagement Platform (CEP), enables organizations to mobilize their field sales and service teams throughout the Web, and to replace the impersonal, dehumanizing and frustrating interactions of legacy chat platforms.

Workface puts the customer or prospect in control of the interaction by letting them choose who they want to interact with, in what manner, and in which web venue. It uses groundbreaking interactive, searchable and portable content web-containers called ‘profiles’ (the “Workface”) that are personalized by individuals to help online customers and prospects at the moment-of-need. These profiles can reside anywhere on the Web, so they can be placed anywhere someone might go on the Web to look for help or ask questions, including being available on company websites, search engines, high-traffic websites and social media.

More than 75,000 professionals in over 2,500 different companies are now using Workface technology.