KISS FM TEAMS UP WITH AUSTRALIA’S NORTHERN TERRITORY AND STA TRAVEL FOR THE KISS BREAKFAST SHOW’S BIG OUTBACK ADVENTURE!

The new brand partnership launches today and is offering listeners an opportunity to discover somewhere totally different and even the chance to change their life in 2010! This Christmas Eve one lucky Kiss 100 listener and their best friend will win a two-week adventure holiday to Australia’s Northern Territory in 2010. Marking the start of the Outback promotion, listeners should tune in to the Kiss breakfast show from today (Monday 21st December) to find out how they can win! The promotion will continue into the New Year when Rickie, Melvin and Charlie jump-start 2010, inviting breakfast show listeners to literally turn their life upside down and apply for a range of tourism jobs in the Northern Territory for a radical change from winter in the UK. Listeners should visit Kiss online at totalkiss.com to view the different job opportunities and then send in their CV. The winner, picked on the merits of their CV, will fly out to Australia to start their selected job in tropical, funky Darwin, the Territory’s vibrant capital city. Taking a friend along, the winner will travel through the Northern Territory outback to see the famous Uluru (Ayers Rock) and experience authentic Outback lifestyle in Alice Springs, Katherine and Kakadu National Park. Liz Cunningham, Head of Commercial Programming, Kiss Network: “We know that looking for a job or work experience is tough in this current climate so we are offering our young listeners an opportunity to try working in a totally different place and discover the amazing Northern Territory at the same time. Kiss Breakfast helps listeners jump start their day every morning and the partnership with NT will give listeners the chance to jump start 2010 in a whole new way!” George Christakis, Marketing Manager of the Northern Territory – UK, Irish and Nordic: “In Kiss 100 we have found a media partner that speaks to an audience we know will love the Northern Territory and one that has been willing for us to dominate in this key period. Through a mix of bespoke competitions, strategic sponsorship of the Breakfast Show and some destination focused features not only will we educate Kiss 100’s 1.5 million strong audience about Northern Territory, give away some amazing trips but will also change one listeners life...hopefully forever!” The first-time partnership includes collaboration with travel specialist STA Travel. They will be promoting the Northern Territory through various channels including branches across the UK, an e-newsletter sent to 1.2 million travellers, social media sites and their huge online following of 670,000 unique users. Kiss 100 is London’s most popular youth radio station with over 611,000 Breakfast Show listeners and 27% more 15-24 (yrs old) listeners than its biggest rival – Capital Radio. The station’s listener demographic mirrors the youth visitor market of with The Northern Territory, a destination that is vibrant, adventurous, laidback – everything that its listeners are. *ENDS* For more information and photography contact Tryph Greenwood on T: +44 207 839 2140 or tourismntmedia@keenepa.co.uk and visit: www.australiasoutback.com. NOTES TO EDITORS 1. Australia’s Northern Territory is a leading nature and culture destination where Australia’s Outback meets the tropics and is home to Australia’s most dramatic, beautiful and varied scenery including the awe-inspiring red centre icons of Uluru, Kata Tjuta and Kings Canyon as well as the Top End adventure and wildlife destinations of Katherine Gorge and Kakadu National Park. 2. Darwin International Airport is an international gateway to Australia offering connections to Singapore, which is just over four hours away. 3. The peak visitor time is during the dry season, from May to September, but the Tropical Summer from October to April brings spectacular lightning shows and lush growth. 4. www.australiasoutback.com is an essential resource for travellers planning a trip to the Northern Territory. 5. STA Travel is a global travel specialist with 30 years experience advising young people on holidays and adventures abroad. They offer a unique range of flights, accommodation, tours and expeditions in 90 countries and send over 6 million passengers away each year. STA Travel has over 400 branches worldwide. Visit www.statravel.co.uk for details on all product and services. 6. Kiss is available on FM in London, Bristol, South Wales, East Anglia and across the UK via DAB, Freeview and online. Kiss 100 continues to successfully hit the mark with its young London target audience, reaching more 15-24s and more 15-34s than any other radio station in London. Every week 1,563,000 million listeners tune in to the best dance music on offer in London. Kiss 100 has a 4.5 per cent share of the London listening. Rickie, Melvin and Charlie are 26,000 listeners ahead of this time last year giving them London’s 4th biggest commercial breakfast show audience of 611,000. The total Kiss network attracts 3.5 million listeners every week.

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