KeeResources develops bespoke configurator for luxury motor retailer, H.R. Owen
KeeResources, a leading provider of automotive data to vehicle manufacturers, retailers and the fleet industry, has delivered a browser-based vehicle configurator for H.R. Owen, the luxury motor retailer. The configurator allows showroom staff to configure vehicles for customers and integrates with salesforce.com, their customer relationship management (CRM) system.
Chris Harris, marketing & customer director at H.R. Owen PLC, observed: “Almost every new car we sell is specified by the customer and so access to an accurate and fast configuration tool with all the available options is critical to our sales process. Dealing with eight separate manufacturers had made this previously impossible on a single system.
“When we set out to use Salesforce as our CRM and sales system we had to find someone who could create a tool that worked with the new system and across all manufacturers. KeeResources’ new vehicle configurator provided the answer, was well received by staff and is now in use across all our dealerships.”
Sales and marketing director at KeeResources, Mark Fretwell said: “The vehicle configurator gives H.R. Owen a customer friendly solution, fully hosted, maintained and managed by us without any required intervention at dealer level.
“We integrated the configurator with salesforce.com so configuration data can be saved to each customer opportunity. Pricing can be automatically revalidated against the latest manufacturer information to ensure accurate vehicle orders are produced.”
The new vehicle configurator is compatible with desktop and tablet computers and has been rebranded with an H.R. Owen look and feel.
Notes to Editors:
About H.R. Owen
H.R. Owen has evolved into the business it is today over a period of nearly 70 years. It operates a number of vehicle franchises in the prestige and specialist car market for both sales and aftersales, predominantly in the London area. These cover fourteen sales franchises and fifteen aftersales franchises for Aston Martin, Audi, Bentley, BMW, Bugatti, Ferrari, Lamborghini, Lotus, Maserati, MINI, Pagani and Rolls-Royce. H.R. Owen has a long and prestigious history and can trace its foundations back to the formation by Harold Rolfe Owen of a dealership selling Bentley and Rolls-Royce cars in 1932.
More information about H.R. Owen can be found at www.hrowen.co.uk.
KeeResources
KeeResources is a leading provider of the most accurate and comprehensive model year specific automotive data and software solutions to vehicle manufacturers, retailers and the fleet industry. It supplies comparative automotive data to support purchase decision-making and offers sophisticated solutions for better vehicle valuation forecasting and analysis. Its KWIKfleetware leasing platform is a leading-edge, highly-securitised and scalable Oracle-based fleet management, quotes to disposals, system with full financials and automated accountancy throughout.
Established in 2000 as a due diligence and revaluations consultancy, KeeResources provides automotive information services through its five brands, KWIKcarcost, KWIKvehicledata, KWIKview, KWIKsystems and KWIKfleetware.
For more information, visit: www.keeresources.com
For further press information, please contact Jeremy Snook at JSPR on 01235 227572. Mobile: 07957 867139. E-mail: jeremy.snook@jspr.co.uk