Wild Sports serves up school spirit with "The Gamer™"

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New collegiate-licensed tailgating tool – The Gamer – combines team helmet with self-serve beverage dispenser.

INDIANAPOLIS, IN – Wild Sports has developed a new collegiate-licensed tailgating tool called "The Gamer™," which combines a replica team football helmet with a 128-ounce self-serve beverage dispenser. An ideal piece of game-day party gear for fans and alumni who tailgate or "home-gate," The Gamer is being marketed by Indiana-based Wild Sports via the website bigfantailgating.com. Fifteen teams are represented in the initial production run – Ohio State, Michigan, Wisconsin, Oklahoma, Texas, Tennessee, Georgia, Auburn, Alabama, LSU, West Virginia, Texas A&M, Nebraska, Florida and Florida State – with more on the way for 2012. The product will be sold ($199) exclusively online, starting in November for the holiday gift season.

            The Gamer is based on similarly styled drink dispensers popularized in the restaurant industry. The Gamer is made of the same commercial-grade food service materials, including the revolutionary BPA-free, Eastman Tritan™ plastic container designed to keep beverages cold and stand up to heavy use. "We think The Gamer is going to be a hot seller for us," said Jack Queally, president of Wild Sports. "The bond between the nation's top collegiate football programs and their alumni is a strong one, and this product fits perfectly with the game-day festivities that celebrate these teams."

            Wild Sports is the leading provider of licensed tailgate products, outdoor games and sports-themed home and office goods, and it maintains licenses with the NFL, MLB, NHL, the Collegiate Licensing Company, the Licensing Resource Group and independent colleges. The company's other tailgate products include: The Tailgate Toss, Football Toss, Washer Toss and Tailgate Tables.

Contacts:

Jack Queally                                                                 Jeff Drum (Agency)

Wild Sports                                                                   Kemble & Rude Communications

317.804.9157                                                                513.871.4042

jqueally@wildsales.com                                                 jdrum@kemblerude.com

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