Anitox appoints new Sales Manager for The Benelux

Feed industry specialist Pieter Vos has been appointed by Anitox as Sales Manager for The Benelux countries, comprising Belgium, The Netherlands and Luxembourg. The company is a global leader in pathogen elimination, mould control, milling efficiency and fermenting productivity programs for the primary meat, egg and fish production sectors, together with the feed milling and biofuel industries.

A Dutch national who lives in the Eastern Netherlands, Pieter has been involved in the livestock and feed sectors throughout his career. After leaving University in 1995 he was involved in buying and selling piglets for Select Porc and subsequently worked for a number of livestock feed companies, including C.A.V ‘Den Ham’ u.a. and Oude Elberink Veevoeders. Most recently, he has worked for Booijink Veevoeders in a senior sales role, selling its range of speciality feed products throughout The Netherlands and Germany.

Commenting on his new role, Pieter states:

“This is an excellent time to be joining Anitox. There is a tremendous need for the company’s products and services in The Benelux because, in common with many other countries, the pig industry here has substantial problems with levels of Salmonella and other pathogens. In The Netherlands, for example, pig farms are placed in one of three categories when it comes to Salmonella and producers who receive a Category 3 grading are required to take effective measures to deal with the problem.

“Despite efforts to control the major pathogens such as Salmonella and E. Coli they remain of major concern to pig producers and feed manufacturers. My feeling is that the problems are greater than they appear. Only recently, Salmonella was at the centre of a major public health outbreak in The Netherlands, which has further raised awareness of the need for effective control measures to ensure that public health is protected. Producers will also benefit substantially in terms of improved livestock performance by doing so, improving their profitability.

“My initial focus will be on raising awareness of Termin-8®, Anitox’s pathogen control program for finished feed and raw materials. Its synergistic combination of anti-microbial substances, surfactant and propionic acid provides rapid, persistent, non-pH-dependant control of gram-negative bacteria such as Salmonella and E. coli together with gram-positive bacteria such as Staphylococcus and Streptococcus. It also controls spore-forming bacteria such as Clostridium and mould in feeds/feed ingredients, while its residual activity protects against recontamination during cooling, storage and transport for up to 60 days.”

Roger Mann, Anitox’s Regional Director for Europe, Middle East, Africa & Asia Pacific, stated:

“I am delighted to welcome Pieter to the Anitox team. Anitox is growing rapidly and demand for our products is increasing as consumers become more aware of food safety issues, which is increasing the pressure on livestock producers, feed compounders and food processors to improve standards throughout the food chain.”

Anitox has more than 35 years experience of innovation in the areas of bacteriological and mould control in finished livestock feeds, together with the raw materials which are used to produce them. It now works closely with many of the world’s Top 25 feed manufacturers and more than 36 million tonnes of feed and raw materials are treated annually with Termin-8®, while many feed manufacturers also use Maxi-Mil® to improve milling efficiency.

The Anitox range currently includes Termin-8® and Monoprene® bacterial control agents, the Maxi-Mil® milling efficiency program, MonoProp®, Punch® and Fungex® mould control agents, Blue Royale® water treatment and Sorb-It® aflatoxin binder. Anitox recently introduced Preserv-8™ to control microbial contamination in pet food and Opti-Ferm™ to increase yield in biofuel production

Further details about Anitox products are available at www.anitox.com or contact Maria Walker (T: +44 1604 811228, E: mwalker@anitox.com).

Julian Cooksley, Kendalls Communications

T: +44 (0) 1394 610022 E: julian.cooksley@kendallscom.co.uk   

Digital images are available from Kerry-Anne Rookyard, Kendalls Communications

T: +44 (0)1394 610022 E: Kerry-Anne.Rookyard@kendallscom.co.uk 

ABOUT ANITOX

Founded in 1977, Anitox is based in Lawrenceville, Georgia, USA and has key regional offices/operational centres in North America, Latin America, Europe, Middle East and Africa, together with Asia Pacific. An international corporation, Anitox is a pioneer in the field of antimicrobial products, developing and manufacturing a range of antimicrobial preservatives for animal feeds, feed ingredients and foodstuffs for human consumption. In 2007, The Riverside Company, a leading private equity investor, purchased a majority shareholding in Anitox.

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