MITAS to offer free Tyre Pressure Guide at LAMMA 2012
23rd December 2011
MITAS TYRES LIMITED, the UK’s leading off-road tyre specialist, will be giving away free copies of its new Tyre Pressure Management Guide and exhibiting examples from its three new tyre ranges at LAMMA 2012
The Mitas Tyre Pressure Guide highlights the three easy steps to achieving optimum tyre pressures, both in the field and on the road. Packed with useful information, the publication will help farmers to achieve significant financial savings by reducing fuel costs and wear-and-tear, whilst also improving performance.
Jon Ward, Managing Director of Mitas Tyres Limited, comments: “It has never been more important for farmers to obtain the very best performance from their tyres and LAMMA will provide an excellent opportunity to obtain answers to any tyre-related questions they may have. Our Technical Specialist Ron Wood will be on hand to discuss tyre selection/management and advise how to achieve the best results by optimising tyre pressures, achieving correct weight distribution and improving driving techniques.”
The Mitas stand at LAMMA 2012 will also feature examples of the company’s new row-crop, trailer and harvester tyre ranges.
ROW-CROP
With 13 sizes in the premium row-crop sector, Mitas Tyres’ range is one of the most extensive in a segment often neglected by other major tyre brands.
The range includes eight formerly ‘Continental’-branded tyres together with five new ‘Mitas’-branded sizes, 270/95R32, 300/95R46, 320/85 R34, 320/90R50 and 320/90R54. This extensive choice of high-specification row-crop tyres allows farmers to select the right size, with higher load index ratings to match, allowing greater loads to be carried at the correct pressure, thereby increasing tyre life and delivering agronomic benefits.
TRAILER
Designed specifically for use on trailers, the new Agriterra range reflects the trend for UK farmers to use ever-larger units over much longer distances, including a substantial increase in on-road mileage. Delivering significantly better on- and off-road performance than other premium trailer tyres, Agriterra offers greater reliability, reduced downtime, a 15% longer working life and significantly-improved operating economy.
Available in 600/55R26.5, 650/65R30.5 and 710/50R26.5 sizes, Agriterra incorporates a steel impact ply which makes the tyre much more durable, provides greater resistance to punctures and allows quieter running on the road. Providing a much larger contact area than competitor products, Agriterra has a load capacity rating of up to 12,780 kg and a maximum operating speed of up to 65 km/h.
Incorporating a reinforced shoulder area which increases durability by 7%, Agriterra also has a unique, easily-identifiable tread pattern that incorporates a 9% larger contact area than other premium tyres, which reduces wear and tear. Tests by Mitas Tyres have demonstrated that it can give approximately six months of additional use under typical operating conditions.
COMBINE HARVESTER
Mitas will also be exhibiting its latest agricultural tyre, the Continental SVT CHO (Cyclic Harvesting Operation) tyre. It was developed for use on harvesters in close cooperation with farm machinery manufacturer Claas, with whom Mitas has a strong development partnership, to solve the conflict between compliance in road operations and the increasing need for soil protection.
Based on Continental super volume tyre technology, the new tyre responds to the trend of equipping modern combines with larger headers and grain tanks, both of which add to the machine’s overall weight. Measuring 800/70 R32 CHO 175A8, the SVT CHO allows the combine to carry an increased load of up to 21.5 tonnes on the front axle, at a pressure of just 1.6-bar during harvesting operations. The load can be increased without any related increase in the pressure exerted on the soil.
One of many benefits of the new tyre is that its narrow construction allows Claas harvesters to drive unaccompanied on the road. Even when equipped with the new 800/70 R32 CHO tyre, the overall width of the combine will remain within the 3.5-metre vehicle width regulations.
In the UK, Mitas Tyres Limited has increased its annual turnover from £13.25 million in 2008 to more than £20 million in 2011, with exceptionally strong growth being evident across all the major off-road sectors. The agricultural sector accounts for approximately 80% of the company’s business and with UK farms averaging 80ha its target market includes some of the largest in Western Europe.
A vibrant, dynamic, service-driven company with a clear commercial strategy, Mitas Tyres Limited is very active in responding to customers’ requirements and offers an excellent package of product/commercial benefits. Adopting this approach has helped it to secure considerable new business in a very competitive environment during the last two years and the company expects that the strong growth will continue in 2012.
NOTES FOR EDITORS
For further information please contact:
Charles Macdowell or Julian Cooksley, Kendalls Communications:
Tel: 01394 610022 or Email: Charles.macdowell@kendallscom.co.uk
or
Jon Ward, Managing Director, Mitas Tyres Limited:
Tel 01553 817740 or Email: jon.ward@mitas-tyres.com
Digital images are available to illustrate this press release.
Please email Kerry-Anne.Rookyard@kendallscom.co.uk
Mitas Tyres Limited is based at Unit 6, Bergen Way, North Lynn Industrial Estate, King’s Lynn, Norfolk, PE30 2JG. T: 01553 817740 or go to www.mitas-tyres.com
Tags:
