Saudi expertise at London global conference

CropWorld global agribusiness conference 31st October to 2nd November 2011

Press Release

CropWorld Global 2011

27th July 2011

Saudi expertise at London global agribusiness conference

Expertise in irrigation and arid agriculture developed over the past 35 years inSaudi Arabiawill be on the agenda at CropWorld, the global agricultural conference to be held inLondonlater this year.

Farming in extremely dry conditions and the economic utilisation of underground water resources which have been perfected inSaudi Arabia, will form part of a key note address to be given by John Lawton, General Manager atRiyadhbased Agricultural Technology Ltd.

Mr Lawton will be one of a number of international experts speaking at CropWorld Global 2011 who will be addressing the problems caused by a growing world population and mounting pressure on its natural resources. The conference, which is the only global event to embrace all aspects of crop production, will be debating how world agriculture can meet the challenges of increasing food production by more than 50% over the next 19 years.

“Saudi Arabiahas extensive knowledge of farming in an arid climate and the expertise we have developed here can be used in similar areas of the Middle East andNorth Africa”, said Mr Lawton. “The desert areas of the region are much larger than the rain fed areas ofAfricaand using underground water resources we can substantially increase food production and largely eliminate the risk of crop failure due to unpredictable rain fall”, he added.

The conference, which will be addressed by theUK’s Minister of State for Agriculture and Food, Rt Hon Jim Paice MP, as well as a range of speakers drawn from countries includingAustralia,India, The United States andBrazil, will run for three days from the 31stOctober to the 2ndNovember 2011 inLondon.

“We see this as a unique opportunity to bring together a group of international experts at the highest level to discuss, debate and inform those attending – and a wider global audience – how agriculture is going to meet the increased demands which will be placed on it,” said Clare King CropWorld Event Director.

“We are delighted that John Lawton is speaking at the conference, his unrivalled expertise and experience will make a huge contribution to our discussions,” she added.

ENDS

NOTES TO EDITORS:

CropWord Global 2011 is being organised by UBM in association with the British Crop Production Council (BCPC). UBM uses it experience in overseas markets to complement and build on the annual CropWorld conferences and exhibitions by running regional events in key crop producing regions of the world.

Further details are available for Clare King, Event Director, UBM Conferences. Tel; +44 (0)20 7560 4364, email clare.king@ubm.com or go to www.cropworld-global.com

ABOUT UBM

UBM Plc is a leading global business media company which informs markets and brings the world’s buyers and sellers together at events, online, in print and provides them with the information they need to do business successfully.

UBM Conferences operates internationally across all UBM’s division to bring its unrivalled content and though leadership to marketers and business professionals across a wide range of markets.

Further details are available at www.ubm.com

ABOUT BCPC

BCPC promotes the use of science and technology in the understanding and application of effective and sustainable crop production. BCPC is a Registered Charity and a Company limited by Guarantee.

Further details are available at www.bcpc.org

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