Transparency and the perfect ‘shop window’
Livestock auction markets offer transparency, openness and are the perfect ‘shop window’ according to one leading UK sheep producer. Sheep producers are favouring livestock markets over selling deadweight for a variety of reasons – not least due to the satisfaction they get from selling stock in a flexible, open and transparent market place.Take Worcestershire-based producer Geoff Probert, for example: “Taking lambs to market is the end of the production process for me and it’s when I get rewarded for all the hard work that’s gone into rearing them. I like to see the job through to the