ASICS BRINGS "MARATHON EXPERIENCE" TO COLUMBUS CIRCLE
Interactive Exhibit At Subway Station Gives Fans Sensory Experience
ASICS America Corporation, official sponsor of the ING New York City Marathon, will launch its "Marathon Experience" at Columbus Circle Subway Station on October 31. A technological innovation, the interactive exhibit with feature 17 unique visual displays stretching the length of two football fields and will transform the station while conveying the spirit and passion behind the race.
"Run with Ryan," a life-sized, 60-foot video display wall will feature ASICS' athlete and Olympic Marathoner Ryan Hall running at his incredible race pace. Fans will be challenged to race along with Ryan to get a real feel for just how fast he really runs, a pace he keeps up for the entire 26.2 miles.
Another exhibit, "Slices of Life" details various pieces of the marathon experience through compelling visual interpretations. From a shoelace sculpture that replicates ASICS tiger stripes, to the role of the New York City Police Department to the vast number of water cups discarded during the race, each tidbit portrays a vital piece of the marathon puzzle.
Using recycled trash from prior races, a local New York City artist has transformed the trash to art in another unique display. Everything from band-aids and water bottles to gel packs, paper cups and other debris will transform into a mural depicting one runner finishing the race.
"The ING New York City Marathon is a life-changing experience like no other for many runners, and it is fitting to transform a New York City landmark to
pay tribute to the sport and give a small glimpse into what goes into it," says ASICS' Vice President of Marketing, Erik Forsell. "It's one of the biggest road races of the year, and we will go big and bold, paying attention to the smallest detail, to capture the essence of the marathon."
ASICS will use the Marathon Experience to debut the new look of ASICS' 2012 national advertising campaign, "Stop at Never." The campaign speaks directly to ASICS' commitment to athletic excellence and technological innovation, the same inspirations at the core of the Marathon Experience at Columbus Circle.
Fans can follow ASICS on Twitter @ASICSAmerica and create their own tweets with #ASICSrunsNYC.
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.
