A First in the Footwear IndustryCollaborative Environmental Footprint Reduction Project with Massachusetts Institute of Technology
― ASICS Drafts Sustainability Strategy toward 2015 ―ASICS Corporation (Headquarters: Kobe, Japan; President: Motoi OYAMA), in an effort to promote a sustainable society, has teamed up with the Massachusetts Institute of Technology (USA, hereafter, MIT) in joint research to reduce CO2 in the production of footwear. Based on the results of this detailed, collaborative effort, the ASICS Group has drafted a new sustainability strategy through 2015 in actively promoting environmental management. The project has been ongoing since August 2010, and the joint research project with MIT is a first