NEW STUDY SHOWS WHERE KIDS STAND ON HEALTHY EATING
Results yield clear advice for marketers looking to design programs promoting better eating habits among kids.CHICAGO, IL November 5, 2012 – Today, nearly one in three U.S. children are overweight with 15% considered obese. This growing epidemic has prompted food companies to get involved by subjecting themselves to self-imposed marketing regulations and launching family-directed advertising and promotional initiatives. A new U.S. study of kids 5 to 11 years old conducted by KidSay and The Marketing Store Worldwide (TMSW) identifies key insights and strategies marketers can employ in their