Kindred Group extends Its support of grassroot sports - #AuCoeurDuFootball becomes #AuCoeurDuSport
Kindred Group’s sportsbook brand Unibet extends its commitment to grassroots sport in France. #AuCoeurDuFootball becomes #AuCoeurDu Sport. The programme, which means ‘Sports at Heart’ will provide 400 amateur football and basketball clubs with sports kit and equipment during 2023, saving each club on average EUR 2,500.Kindred Group plc (Kindred) began supporting French amateur football with its partner Act for Sport in 2019. So far, the programme has enabled Unibet to equip over 780 local French football clubs during the four-year period. At a time when funding for amateur sport has been