Unibet signs partnership with Dutch cycling team Tour de Tietema
Unibet signs a partnership with Dutch cycling team Tour de Tietema. As of 1 January 2023, Kindred’s flagship brand Unibet will be the main sponsor of TDT-Unibet Cycling Team. The new team will start on the continental level but has the ambition to achieve the ProTeam status in the future.Kindred Group plc (Kindred) and its flagship brand Unibet enters a commercial partnership with Tour de Tietema in the Netherlands and Belgium. In addition to a commercial partnership, Tour de Tietema and Unibet will work together to inspire sports enthusiasts to start cycling themselves. Increasing social
Kindred Group will donate all exposure rights during games played in Norway for Men’s and Women’s 2020 EHF EUROS. ENALMH, a network aiming to promote active living in order to prevent and address mental health problems will be the beneficiary of the rights.Kindred Group (previously Unibet Group) has entered a partnership with the European Network of Active Living for Mental Health (ENALMH), a network working to promote active living as a fundamental parameter for a holistic approach to mental health. ENALMH will be given Kindred’s exposure rights during all the matches in the Men's and