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  • Kindred Group plc

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    The mission of Women in Tech is to inspire women to choose a career in technology – and to keep those already in the industry which is as equal important. Being a part of this event and supporting this mission is very important for us at Kindred Group. There is a reason why we keep on supporting Women in Tech Sweden - the networking, the conversations and the face to face-meetings are invaluable and something we at Kindred truly enjoy
    Prachi Arya, Talent Aquisition Tech Development and Women in Tech-general at Kindred Group
    As a sports betting provider, sports is in Unibet's DNA. This awareness campaign fits well with our focus on increasing social engagement, and we hope that, together with Tour de Tietema, we can inspire as many people as possible to complete the AR experience
    Lennart Kessels, General Manager Netherlands, Kindred Group
    Addressing the decline in revenue from harmful gambling requires a long-term view. It's important to note that our Journey towards Zero data has shown a steady decrease since 2020. Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred's DNA
    Alexander Westrell, Director of Communications at Kindred Group.
    Interest in women’s boxing is booming, and we felt it was imperative for Kindred to double down on our commitment to the sport – and these three fantastic fighters in particular. We couldn’t think of three better brand ambassadors for Kindred, as they encapsulate everything that is great about boxing. We can’t wait for what the next year will bring for them all, and we hope that Kindred’s support helps drive them to even bigger and better achievements
    Sam Mead, General Manager Kindred Group
    We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers. This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market. We firmly believe that Stats Perform, with its expertise, trusted brands, consistent and unique data points, will be an ally as we continue to develop and roll-out our proprietary sportsbook platform. This partnership will set new standards in delivering a unique and superior sports betting experience
    Andreas Reimblad, Director Sportsbook, Kindred Group
    Kindred wants to run a sustainable business built on people enjoying themselves safely. That’s why we have reaffirmed our commitment not only to this project with Rangers, but to our “Journey towards Zero” too. Added to that, we are investing in our technology stack to further develop our sophisticated detection software. This, allied with a greater emphasis on education and safer gambling messaging will help Kindred drive forward its industry-leading model of sponsorship that is benefitting clubs and their communities
    Sam Mead, UK General Manager at Kindred Group
    We are delighted to be an attractive employer offering development opportunities, mentorship, and a creative work environment where everyone can thrive and reach their full potential
    Johan Engberg, Head of Tech Employee Lifecycle at Kindred Group
    Our ‘Journey towards Zero’ ambition is an important parameter for Kindred and our ability to contribute towards a fact-based dialogue on how to establish a more sustainable gambling industry. It also acts as a fundamental metric in Kindred’s internal efforts to improve our responsible gambling efforts. We have always been clear on that we will not achieve this ambition overnight. Collaboration across industry stakeholders remains a critical success factor, such as our collaboration with the Swedish treatment center Spelfriheten where we address harmful gambling by combining our complementary expertise towards a common goa
    Nils Andén, Interim CEO of Kindred Group
    We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States
    Nils Andén, Interim CEO of Kindred Group
    We are thrilled to announce our successful completion of SOC 2 (Type 2) audit without any reported exceptions. This achievement is a testament to our ongoing commitment to providing the highest level of security to our customers. It demonstrates our dedication to meeting and exceeding industry best practices while maintaining a high level of trust and confidence in our services
    Amanda Brewer, Country Manager Canada, Kindred Group
    I am very pleased that Patrick has agreed to take on the role as Interim CFO at Kindred. Patrick knows Kindred very well and has a vast experience from the financial sector, and he will continue to bring great value to Kindred’s financial operations, to the wider Executive Team, and to the Board as we continue to focus on the strategic review
    Nils Andén, Interim CEO at Kindred Group
    This football season, there has been a lot of attention in Dutch football for the important work that Matchis does daily. It’s an honour to launch this unique campaign with Matchis and support them. ‘By players, for players’ is our Unibet philosophy, and I hope that, by launching this campaign, we will be able to not only raise awareness for stem cell donations but also help those in need of a stem cell transplantation
    Lennart Kessels, General Manager, Netherlands, Kindred Group
    I am proud and grateful of what our team have made possible. However, the true winners are our customers in New Jersey who now will have access to a platform that will give them a safer and more enjoyable gambling experience. We are now preparing to roll out the tech platform to all the states we operate in. Our aim is to migrate Pennsylvania to the Kindred platform during the second half of the year
    Henrik Tjärnström, CEO, Kindred Group
    Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue. By our tech teams working hand in hand with the responsible gambling and customer facing teams, we can swiftly release improved interventions across different markets. All in line with our Journey towards Zero road map
    Henrik Tjärnström, CEO of Kindred Group
    We are delighted to launch the first phase of our exciting retail partnership with the Swinomish Indian Tribal Community. Work continues at pace to build a fantastic Unibet sportsbook lounge, offering customers to the Swinomish Casino & Lodge a truly immersive sports betting experience
    Manuel Stan, SVP of North America, Kindred Group
    I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible. Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process
    Henrik Tjärnström, CEO of Kindred Group
    While we accept the outcome, and the acknowledgment that we have already taken significant steps to strengthen our processes, we also recognise that we need to work even harder to ensure a safe and compliant business. We appreciate the Commission’s clear recognition that our operations are in an improving position and that we remain fit to hold an operating licence. Our commitment to reducing gambling harm across our platforms is a key part of our Journey towards Zero ambition – and we are redoubling our efforts to ensure we continue that progress
    Henrik Tjärnström, CEO Kindred Group
    While 2022 has been a challenging year, I am proud and grateful for the hard work put in by all my colleagues at Kindred and at Relax Gaming. We have work to do, and we have set ambitious targets for 2025, as well as an Underlying EBITDA guidance of GBP 200 million for the full year 2023. I am fully confident we will achieve this and as a team we will execute on the strategy we have set.
    Henrik Tjärnström, CEO
    Being at the heart of local communities, Kindred is a firm believer that grassroots sports plays a huge role in society. Given the lasting effects of the pandemic which hit amateur clubs the hardest, it only make sense to strengthen our commitment and extend our support beyond football. Unibet is proud to continue to equip thousands of athletes, men and women, throughout France. And as part of Kindred’s wider Journey Towards Zero approach, all shirts will carry responsible gambling messages
    Adrien Julian, Head of Corporate Affairs France, Kindred Group
    I am very proud and happy that Unibet is the first betting company in Sweden to become an official sponsor of NHL. Through the partnership, we hope to increase the interest in ice hockey and the North American league. It will be very exciting to follow NHL in the upcoming years
    Philip Lagström, Country Manager Unibet Sweden, Kindred Group
    It’s also pleasing to see how the ambition we set two years ago has inspired the industry to become more transparent on this topic. The initiative we presented together with ATG and Svenska Spel in October 2022, with all three companies publicly disclosing joint responsible gambling data in January 2023, is a testament to this. I hope we can see similar initiatives and collaborations across more markets
    Henrik Tjärnström, CEO of Kindred Group
    Providing a community and network that inspires women to stay in tech is very much needed, and for us at Kindred it is important to support that. Attracting and retaining the best tech-competence is not easy. Partnering with Women in Tech Sweden gets us closer to top tech talent. In addition, being a part of #WiTswe23 is very fulfilling, and our employees are eager to take part in the day. We get an amazing opportunity to show who we are, our values and our culture
    Johan Engberg, Head of Tech Employee Lifecycle, Kindred Group
    Our decision together with ATG and Svenska Spel to openly publish important customer behaviour data, in addition to our Journey towards zero ambition, will make it easier for our stakeholders to follow and understand how we, with the help of regulation, technology, research and human interaction, work to prevent harmful gambling. We believe that a more fact-based and open dialogue contributes to a more sustainable industry and we hope other operators will follow
    Henrik Tjärnström, CEO of Kindred Group
    We are immensely proud that we once again have been recognised by Karriärföretagen as one of Sweden's Career Companies for 2023. We are working hard to provide the best possible career journeys within Kindred from entry-level to senior management, as well as across different functions
    Johan Engberg, Tech Employee Experience Lead at Kindred Group
    Hosting the first local version of the Sustainable Gambling Conference here in Stockholm is something I am very proud of. Local collaboration, not just within the industry, but also with other stakeholders such as media and sports sector representatives, authorities, and treatment centres, is crucial for the development of a sustainable gambling market
    Jonas Daag, General Manager Sweden, Kindred Group
    We as an individual operator of course have a big responsibility to provide a safe and reliable environment for our customers. But through increased stakeholder collaboration, we will be able to go even further in our ambition to ensure a safe and sustainable Swedish gambling market. Taking a local perspective is important in this regard, as we come closer to each market’s specific conditions
    Pär Nygårds, Head of Corporate Affairs Sweden, Kindred Group
    As one of the first companies in the European gambling industry to introduce science-based emission targets in 2020, we are happy to continue to break new ground and to have our adapted targets validated. The severity of the climate crisis calls for immediate and resourceful action, and the SBTi plays a key role as an enforcer of significant, science-based progress. For us, this commitment reflects an important notion - there is no time to waste, and we must all do our part
    Henrik Tjärnström, CEO Kindred Group.
    We are extremely proud to work together with Tour de Tietema. Their dedication combined with their boldness to do things differently is a big inspiration. It’s an honour to help make their long-lived dream to start a cycling team a reality. Besides, the cycling world is not new to us as Unibet previously sponsored a cycling team back in 2006 and 2007. We are therefore convinced that we can fuel the ambitions of this new cycling team
    Lennart Kessels, General Manager, Netherlands, Kindred Group
    At Kindred, we want gambling to remain a fun source of entertainment. As an online gambling operator, we take our responsibility towards our players very seriously and want to provide them with the most effective support tools on the market. This is what the partnership between Unibet and Gamban is all about, and we encourage all gambling operators to adopt this solution in order to make it more widely available in France
    Mathieu Drida, General Manager France, Kindred Group
    We are on a long-term journey and our commitment goes beyond the end of 2023, but collaborations here and now like the one with EPIC are crucial for our future progress. They provide unique insights from which we can learn the best approach to manage gambling related harm from an individual perspective. We have always emphasized how important our work with stakeholders from research, treatment centers, and lived experience is. The collaboration with EPIC continues to highlight how these collaborations can help us reach our customers in a better way. I am grateful and proud to have this long-term collaboration with EPIC Risk Management
    Henrik Tjärnström, CEO Kindred Group
    We are very excited to expand our footprint in the US, and to do so together with the Swinomish tribe. The opening of a Sportsbook Lounge at the Swinomish Casino and Lodge will allow us to offer best in class sports betting experience
    Manuel Stan, SVP of North America Kindred Group
    We are very proud to be named Career Company of the Year 2022. It is a testament to that the work we started more than four years ago with our Accelerate program, which look to hire and support recently graduated engineers in their progress, has borne fruit. Out of the 21 employees who started the program in the last three years, 20 are still with Kindred. Attracting talent is important, but keeping them is maybe even more important
    Johan Engberg, Tech Employee Experience Lead, Kindred Group
    Our partnership with the Eagles has been a key pillar in Unibet’s strategy in Pennsylvania since the entry in the market and will continue to be an essential piece going forward. We are very pleased to continue the collaboration and continue to develop innovative and engaging projects both at the stadium as well as digitally
    Manuel Stan, SVP North America, Kindred Group.
    The industry is less closed today and more transparent and proactive than it was just a few years back. Hopefully the Sustainable Gambling Conference has contributed to this transition, but we still have work to do. That is why the theme of this year's conference "Safer gambling: An honest conversation" is so important.
    Anna Jein, Head of Sustainability, Kindred Group
    Our focus continues to be on increasing efficiency and speed in detecting and engaging with customers at risk, as we know early intervention is critical in preventing a harmful behaviour. We believe that in order to achieve the best possible approach to reducing harmful gambling, we need to collaborate with different stakeholders across our industry. For this reason, we are pleased to be promoting QuitGamble.com to provide additional support to those in need.
    Henrik Tjärnström, CEO of Kindred Group
    We are extremely proud to work together with Ajax. Within our partnership, we will invest in Unibet Impact, which is is a unique program based on partnerships with professional and amateur sportclubs, and societal organisations. Unibet Impact is dedicated to fostering a safer and more responsible online gambling industry, while bringing fun and entertainment to the Dutch society.
    Lennart Kessels, General Manager Netherlands, Kindred Group
    The awards are a great validation for us of making the bold decision to move away from a traditional long-term incentive plan structure to a much shorter cycle which we feel provides a clearer line of sight for employees to our business strategy and gives them a genuine opportunity to share in the success of Kindred.
    Gavin Hayward, Chief HR Officer at Kindred Group
    It is important for us to offer our employees a positive working/family-balance, with a supportive workplace as we truly believe that is how our employees perform their best. We are proud to partner with Women in Racing on the ‘Racing Home’ initiative to support working parents in the industry further.
    Henrik Tjärnström, Chief Executive Officer of Kindred Group
    The investment we are announcing today means Rangers Charity Foundation can continue the fantastic progress it made during the first year of the project. Using the unique relationship supporters have with their local club, we hope to reach hundreds more men with the expanded mental health support services who would otherwise be suffering in silence.
    Neil Banbury, General Manager UK, Kindred Group.
    We started 2022 with a focus on targeted deliveries. Our team has specifically focused on optimising our manual interventions further, resulting in a higher percentage of customers showing healthier gambling behaviour after they have been detected and contacted by our responsible gambling team
    Henrik Tjärnström, CEO of Kindred Group
    Women in Tech this year wants to inspire and enlighten women who are already in the tech industry to stay within the field by providing a network. This is truly important and we would like to contribute to that.
    Anna Jein, Sustainability Manager Kindred Group
    With such a wide range of sports and a province that is full of sports fans our customers can expect fresh, appealing promotions from Unibet on a regular basis. We’re in this for the long term, and we look forward to building our presence in Ontario over the coming months as we welcome new customers to the Unibet family!
    Amanda Brewer, Country Manager Canada
    We see great potential in engaging the best chess player of all time, and the world's highest-ranked chess player, as a global ambassador in the fight to combat problem gambling. It is also natural for us to involve Offerspill, Norway's largest chess club in our work. This partnership is an important contribution to raising awareness of chess as an exciting global sport, while also engaging in the local community in Norway.
    Nils Andén, Chief Commercial Officer, Kindred Group
    This is an exciting day and a significant milestone for both Kindred and Unibet. We are proud to have received permission to launch in Ontario on the first day the market opens and look forward to building long-term relationships with our customers and partners. The iGaming market in Ontario is expected to be one of the largest in North America, which makes it a truly interesting proposition for Kindred.
    Amanda Brewer, Country Manager Canada, Kindred Group.
    This is a great opportunity for Kindred Group to expand the Unibet brand in Arizona and build on the early success in the State. Over the next few months, we will work closely with our partners to prepare the launches in the different locations and are excited to be able to bring our best-in-class product to more customers in Arizona.
    Manuel Stan, SVP Kindred North America.
    In line with our roadmap, we look forward to even more targeted deliveries planned for 2022. While 2021 has been focused on research initiatives and have better data driven understanding of player dynamics, we will in 2022 continue the work to increase our capacity to effectively engage better and faster with detected customers. Besides additional self-control tools and optimised customer communication, will we launch automated interventions for lower risk groups
    Henrik Tjärnström, CEO of Kindred Group
    Due to the current pandemic, a lot of clubs have experienced a massive drop in their revenues and have seen their number of licensees decreasing. It was natural for us to strengthen our engagement with the Au Coeur Du Football program and renew for a fourth season
    Mathieu Drida, General Manager France, Kindred Group
    Meeting these aspiring young adults, providing them with a springboard into professional life and building their confidence through sharing knowledge of coding is really positive
    Alexander Westrell, Group Head of Communications at Kindred
    We are very proud to receive this recognition as one of Sweden’s Career Companies 2022. Our people are our most valuable asset, and our success depends on attracting and keeping the best talent who recognise the importance of being a part of a winning team
    Gavin Hayward, Chief HR Officer at Kindred Group
    We know our New Jersey customers want authentic, high quality game experiences. Through our partnership, they’ll have access to Unibet’s newest live dealer game just in time for the Eagles playoff game against Tampa Bay this Sunday, January 16. We’re happy to provide our customers with another way to support their favorite NFL team, as they get ready to make their playoff run
    Manuel Stan, SVP Kindred US
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