Kindred and Derby County team up on new research project
Kindred Group extends its partnership with Derby County’s Community Trust and the “Team Talk” programme for an additional year. The partnership will enable a new research project in collaboration with University of Derby to understand the effectiveness of Team Talk in light of COVID-19 lockdown challenges.Kindred Group has through its brand 32Red extended the partnership with Derby County’s Community Trust and the Team Talk programme. In addition to supporting the well received community programme in Derby, the partnership will include a new research project in collaboration with the
Kindred Group plc has commissioned two of the world’s leading researchers in the area of responsible gambling to carry out research on gambling practices using anonymized customer data from Kindred Group. The research will run for three years.One of the world’s leading gambling operators, Kindred Group (previously Unibet Group), has commissioned research aimed at providing insight into player profiles, the player’s journey with Kindred, and the efficacy of responsible gambling practices currently used by Kindred. The project will be led by Dr Michael Auer (Director at Neccton) and Dr Mark