Kindred challenges gender bias with global campaign

Kindred Group, through its Unibet brand, will in cooperation with London based creative agency FCB Inferno launch a global campaign to challenge gender bias. The campaign #queenrules will launch on International Women’s Day.Diversity and gender equality remains at the very top of Kindred’s (previously Unibet Group) sustainability agenda. On International Women’s Day, Kindred’s global brand Unibet and FCB Inferno launches a global campaign named #queenrules.  The purpose of the campaign is to start conversations around gender bias and gender equality. #queenrules is a new way to play cards