Kindred launches BetShare – an innovative bet sharing tool
Kindred Group’s brand Unibet launches BetShare, a tool that allows players to customise the look and feel of their betslip with the purpose to share on social media. The product which has a mobile-first approach will be launched in the majority of the Group’s markets ahead of the Euros.In order to create a sense of community on social media and customer engagement Unibet, a part of Kindred Group, releases an innovative betslip sharing tool, called BetShare that has been developed for Unibet customers only. The product has been built up from the top-down, allowing each and every one of
Kindred Futures, the innovation arm of Kindred Group (previously Unibet Group), today announces a partnership with Cockroach Labs to develop a world leading database solution. This will allow Kindred to greatly improve the experience for its 20 million customers.As Kindred Group continues to grow its active customer base around the world, the distance from each customer’s device to the datacentres increases, resulting in potentially lower speeds, performance and reliability. By collaborating with Cockroach Labs to develop a state-of-the-art database solution, Kindred will be able to greatly