Kindred launches BetShare – an innovative bet sharing tool
Kindred Group’s brand Unibet launches BetShare, a tool that allows players to customise the look and feel of their betslip with the purpose to share on social media. The product which has a mobile-first approach will be launched in the majority of the Group’s markets ahead of the Euros.In order to create a sense of community on social media and customer engagement Unibet, a part of Kindred Group, releases an innovative betslip sharing tool, called BetShare that has been developed for Unibet customers only. The product has been built up from the top-down, allowing each and every one of