Kindred signs partnership with AFC Ajax
Kindred Group signs a partnership with Dutch football club AFC Ajax. The announcement follows the decision to grant Kindred Group a license to operate in the Dutch market as of 8 June 2022. In addition to the commercial partnership, the two parties will work together in the field of prevention of betting-related match-fixing, mental health and responsible gambling.Kindred Group plc (Kindred) and its flagship brand Unibet enters a commercial partnership with AFC Ajax. Unibet, as a brand, works actively to give back to sports and society. In addition to a commercial partnership, Ajax and
Kindred Group will donate all exposure rights during games played in Norway for Men’s and Women’s 2020 EHF EUROS. ENALMH, a network aiming to promote active living in order to prevent and address mental health problems will be the beneficiary of the rights.Kindred Group (previously Unibet Group) has entered a partnership with the European Network of Active Living for Mental Health (ENALMH), a network working to promote active living as a fundamental parameter for a holistic approach to mental health. ENALMH will be given Kindred’s exposure rights during all the matches in the Men's and