• Kindred Group plc
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    Esports has grown into a billion-dollar business with a fanbase across all corners of the world. Astralis is the star of the CS:GO world, and we are very excited to join forces with the world’s number one team. Astralis is an esports powerhouse that has just been awarded “Esports Team of the Year”. It’s our ambition that the partnership will help Astralis become even more competitive and raise interest in the exiting world of esports
    Rhodri Darch, Chief Commercial Officer at Kindred Group
    We are very proud to have made this historic agreement with Svensk Elitfotboll. The agreement includes a significant long-term commitment to Swedish sports, an opportunity we have been fighting for during the last 20 years. We are very pleased to announce the partnership and we look forward to contributing to the development of Swedish football
    Dersim Sylwan, General Manager Sweden
    Equal opportunities lie at the heart of the entire employee journey at Kindred and it remains a key focus for the Group to improve on diversity and equality. We are proud of the women and men who continue to drive our business forward and this award is a great testament to the hard work our Legal team delivers everyday.
    Henrik Tjärnström, CEO Kindred Group
    I am so proud of our Legal and Compliance team and happy that they once again are given the recognition they deserve for the hard work and passion they put in every day. Ensuring our customers enjoy gambling in a safe and secure environment, and managing our corporate risk, is a key part of running a sustainable business, which is why we have sustainability as a key priority for the company
    Ewout Keuleers, General Counsel at Kindred Group
    We are very excited and proud to be part of the All-in Diversity project, who’s vision and mission fully reflect our own agenda and priorities in this important area. Diversity and gender equality have always been a natural part of Kindred’s culture and we know that it differentiates the top performers from the average ones regardless of the industry. We look forward to taking part in raising the awareness on this topic across the gambling industry and beyond
    Henrik Tjärnström, Chief Executive Officer of Kindred Group
    We are proud to be involved in the #queenrules project. It is a fantastic idea that highlights where in society we have gender bias. As a company, our ambition is to make all of our players and employees feel understood, and challenging these kinds of stereotypes is one way to do this
    Nataly Sopacuaperu, Head of Events at Kindred Group
    Cooperation is key in the battle against betting-related match-fixing, and we actively seek engagement with all parties, especially law enforcement, involved to keep sports clean of these criminal influences.
    Eric Konings, Sports Betting Integrity Officer at Kindred Group
    CockroachDB is exactly the product and team we’ve been seeking as we look for better ways to serve our growing base of global customers. Countries are becoming more protective of their citizens’ data, and we need a partner that can help us to better serve global users while remaining compliant with domestic regulations.
    Marcus Smedman, CTO of Kindred Group
    Kindred Group has played a critical role for executing research on problem gambling. During a time when industry collaboration in gambling research is attracting heavy criticism, we want to draw attention to this collaboration as an example of how industry can add value without any expectation of influence over any stage of research process. In this research, Kindred Group provided access to their data and customers, and provided significant manpower to meet our demanding data requests. The first time they will see how the data was used will be after it is published for full public consumption
    Dr Jonathan Parke, Founder and Principle of consumer research hub Sophro
    The real value of our research is when operators and regulators actually apply the findings to develop their operations and the work they do
    Professor Mark Griffiths, Nottingham Trent University
    This award is a great recognition of the outstanding work done by our Affiliates team. Our programme has existed for 11 years now and incorporates 12 brands, more than 20 affiliate managers operating in 15 markets. This award is another testament to the hard work done by the team
    Elen Barber, Head of Digital Advertising
    Kindred is committed to player protection and harm minimisation for our customers and this new research project will help provide insight into how our customers can gamble more responsibly and demonstrates our ongoing commitment to social responsibility and a sustainable business
    Maris Bonello, Integrity Analytics Manager at Kindred Group
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