Kindred addresses responsible gambling with Swedish decision makers
For the first time, Kindred today hosts a local version of the Sustainable Gambling Conference at its Stockholm office. The theme “A sustainable gambling industry for the future” looks to spark a discussion on how the industry can address harmful gambling more efficiently through collaboration with regulators, the media sector, the sports movement, and other stakeholders. Members of the Parliament will also give their view on the development of the gambling market, almost four years after the Swedish reregulation.Kindred Group plc (Kindred) today, on 18 November, hosts a local version of
Kindred Group has today signed an agreement with Svensk Elitfotboll to become the new main sponsor of Allsvenskan and Superettan, via the Unibet brand. The partnership, with a total duration of 12 years, will begin on January 1, 2020 and is worth SEK 1.8 billion. This new strategic partnership has been made possible following recent gaming license legislation passed by the Swedish Riksdag.Today, Kindred Group (previously Unibet Group) signed an agreement with the Swedish Elite Football Association, Svensk Elitfotboll, to become the main sponsor for the Allsvenskan and Superettan leagues.