OXID integrates Klarna as core payment solution
Babymarkt, one of the largest online retailers of baby and toddler products in Germany, uses Klarna to create an exceptional shopping experience.
September 27, 2018 - Klarna, one of Europe’s leading payment providers, and OXID eSales, one of the leading providers of e-commerce solutions and services, announced today that they will partner to enable more than 12,000 merchants to seamlessly integrate Klarna’s full suite of payment methods, providing customers with flexibility in payments and a smoother shopping experience.
Klarna is now part of the core integration in OXID’s latest version of their merchant software OXID eShop. Through a simplified on-boarding process as well as a straightforward setup and configuration, online shops in Germany, UK, the Nordics, Austria and the Netherlands will now be able to integrate Klarna payment methods based on their own needs as well as local preferences.
Through this partnership, merchants expanding to new markets will be able to take full advantage of OXID’s and Klarna’s capabilities. As a shopsystem, OXID provides merchants with multi-brand management as well as easy administration of sub-shops, and Klarna’s global checkout solution allows end-customers to pay via Klarna in 170 markets.
As ecommerce becomes an increasingly competitive space, and customers demand a friction free and intuitive user experience when shopping online, a smooth payment alternative is one of the crucial elements in delivering that experience. Babymarkt, who launched with Klarna through OXID, saw that by creating a more streamlined checkout process, it has resulted in a clear increase in average order value, a significant decrease in checkout abandonment as well as increased customer satisfaction.
Bastian Siebers, Managing Director, Babymarkt, says: "Thanks to our efficient collaboration with OXID and Klarna, we have been able to optimise our customer journey in just a few months. Thanks to the Klarna Checkout we can now offer the preferred payment methods in each market with minimal effort. Besides invoice, one of Germany’s most popular online payment methods, we offer part payments, especially preferred for high-ticket items. As a result, we have already increased our customer satisfaction and average order value - a great win-win situation.”
Roland Fesenmayr, CEO, OXID eSales AG, says: “For any merchant, choosing the right payments provider is important to remove unnecessary obstacles in the checkout process and thereby convert users into customers. Studies show that turnover rises with the number of payment options in the checkout, and we contribute to our merchants success by offering them maximum flexibility in providing the payment method that their customers prefer. Klarna is a recognized leader in the payment industry, with a proven track record of delivering the payment options merchants need to keep a competitive edge.”
Rogier Schoute, Vice President Global Partnerships, Klarna, says: “We are excited to launch our full suite of smooth payment solutions together with OXID, enabling merchants to compete more effectively in key European markets. OXID and Klarna have a shared vision of helping merchants unlock growth by providing an exceptional customer experience by removing unnecessary friction associated with the checkout process. Together, we have optimised the customer journey and experience and thereby improving conversion rates, increasing average order value and ultimately driving customer loyalty for our merchants. Klarna also assumes responsibility for managing credit and fraud risks, allowing merchants to quickly receive payment for the orders, and allowing consumers to pay only if they’re happy with their purchase. We look forward to offer a seamless integration of additional flexible payment options to a wider merchant base.”
Klarna is core integrated in OXID 6.0.3+. For merchants and agencies, the partnership means lower maintenance and provides them with reassurance that the extension has been reviewed and tested by OXID Engineers, and that it will be updated with the latest OXID releases.
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For more information, please contact
OXID eSales
Nicole Lipphardt,
Bertoldstraße 48, 79098 Freiburg, Germany
Phone: +49 761 36889-162, Fax: +49 761 36889-29
Email: info@oxid-esales.com Web: www.oxid-esales.com,
PR-Agency OXID eSales
vibrio. Kommunikationsmanagement Dr. Kausch GmbH, Madeleine Pilpin, Prannerstraße 10, 80333 München, Germany, Phone: +49 89 32151 619, Fax +49 89 32151 77
E-Mail: oxid-esales@vibrio.de, Web: www.vibrio.eu
Klarna
Johanna Nyman, Senior manager Communications & PR
press@klarna.com
+46 (0) 72855 83 29
About Klarna
Klarna is one of Europe’s leading payments providers and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, we give online consumers the option to pay now, pay later or over time - offering a simple, safe and smoooth checkout experience. Klarna now works with 90,000 merchants. Klarna has 2,000 employees and is active in 14 countries.
About OXID eSales
OXID eSales AG, based in Freiburg Germany, is one of the leading providers of e-commerce solutions and services. Based on the OXID platform, B2C and B2B online shops can be implemented and run efficiently due to the solution’s scalability, modularity and high quality. Looking at the B2C business, companies like Buffalo, Strenesse or Melitta trust in OXID. The comprehensive solution is used by Infinion, Carl Zeiss, Magura, Metabo or Unilever Food Solutions in the B2B segment. The modular standard software is continuously implemented by over 150 certified solution partners and a steadily growing open source community makes sure, that new, market relevant technological innovations find their way into the software. The shop solution together with the mobile and point of sale (POS) concept covers all multichannel customer touchpoints for a smart e-commerce solution.