IF SELECTS KLIKKI AS SEARCH MARKETING PARTNER

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The insurance company If, announces today that it has selected the Nordic online marketing company Klikki as the company’s partner for Search Marketing activities.

The insurance company If, announces today that it has selected the Nordic online marketing company Klikki as the company’s partner for Search Marketing activities. Based on the fact that search has become one of the most crucial lead generating channels within the insurance industry If have recently conducted a pitch in order to find a strong partner that can develop the company’s strategy for search marketing and increase its visibility in search engines such as Google and Yahoo. - Klikki is a competent and dedicated company that we expect will assist us in further developing our search marketing, says Jennie Blixt, responsible for SEM at If. Klikki has the processes and knowledge within both SEM and SEO that we need and they see the importance of a holistic approach. Klikki’s offer within search includes integrating Search Engine Optimisation (SEO) with paid search advertising (SEM) in order to generate maximum results from the entire search channel. This is achieved through ongoing search behaviour analysis, integrated project teams and coordinated optimisation through proprietary and third party technology. - We are very proud to be initiating a partnership with the leading company within the insurance sector in the Nordic region. Internet is increasing in importance as a sales channel for the insurance industry and the right search marketing activities will provide a competitive edge for If, says Mattias Falkendal, CEO of Klikki. For more information, please contact: Mattias Falkendal, CEO, Klikki, +46 70 653 06 98 Jennie Blixt, SEM Manager, If, +46 70 684 78 58 About Klikki Klikki is a nordic online marketing company with offices in Stockholm, Piteå, Helsinki and Tallinn. The company provides services within four main areas: Klikki Search – Paid search (SEM) and Search Engine Optimisation (SEO), Klikki Media – Premium Online Display & Advertising Network, Klikki Analytics – Web analysis and reporting and Klikki Plus – Strategic consulting within online marketing and sales. The company is an Google Adwords Qualified Company and a Google Analytics Authorized Consultant. The company is owned by Rite Internet Ventures and the founders, For more information, visit www.klikki.com. About If If is the leading insurance company in the Nordci region with roughly 3,6 million clients. If has 6 900 employees and is owned by the Finnish Sampo Group. For more information, visit www.if.se.

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