NEW BOOK IS A FATHER’S DAY GIFT THAT WILL GET DAD FIT

NEW YORK, June 13, 2012: There is a new generation of dads—they’ve grown up with gadgets, Dungeons & Dragons, and don’t think of food when they hear someone say “app.” Father’s Day 3.0 is upon us, and so is the question, “What do I get the man who has every tech toy invented?” This year, get dad outside and moving fast and eating right with FITNESS FOR GEEKS: Real Science, Great Nutrition, and Good Health by Bruce W. Perry (O’Reilly Media; May 2, 2012).

The World Health Organization estimates that lifestyle-oriented diseases will cost the global economy $30 trillion over the next 20 years (that includes smoking and alcohol abuse, as well as chowing down sugary and salt-laden snack foods). What’s going on here—why do we have such a massive health crisis? Don’t our experts have an incredibly deep and nuanced knowledge about how health and the body function? They do, but we could do better by embracing our own operating systems. In other words, a “Force-Quit-Delete” may be in order.

In FITNESS FOR GEEKS, Bruce W. Perry discusses:

• Learn to live in the modern digital world and still be physically vibrant
• Examine apps and widgets for self-tracking various fitness issues
• Zero in on carbs, fats, proteins, vitamins, minerals, and phytochemicals
• Find and choose food, and learn when to eat and when to fast
• Reboot your system through movement in the outside world
• Select from more than a dozen techniques for your gym workout
• Fuel fitness by focusing on the science of nutrition and supplements

If your dad is interested in how things work, this guide will help him experiment with one crucial system he usually ignores—his body and its health. Long hours focusing on code or circuits tends to stifle notions of nutrition, but with this educational and highly useful book anyone can approach fitness through science, whether it’s investigating ancestral health or using the latest self-tracking apps and gear.

O’Reilly Media has a special Father’s Day offer valid until 11:59PM June 17, 2012. Save 50% off Ebooks and 40% off Print – Use code GEEKDAD: http://oreil.ly/MANq0J

For more information and a copy of the book contact: Kathleen Schmidt, kathleen@kmspr.com, 201-857-4008.

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