Kobrand Corporation Places Flag in Mendoza with the Addition of Premium Argentinian Producer Alta Vista to its Portfolio of Fine Wines
(Purchase, New York) April 11, 2011 – Kobrand Corporation, importer of fine wine and spirits, breaks new ground entering the premium Malbec category by adding Alta Vista to its portfolio. The introduction of Alta Vista to Kobrand’s roster of premium brands embodies the importer’s driving philosophy of representing wines that reflect authenticity of origin. Kobrand officially launches the brand July 1st, 2012 and will be responsible for distribution and marketing throughout the United States, US Duty Free and the Caribbean.
Kobrand President and CEO Robert T. DeRoose spearheaded the
