PRESS RELEASE:  Kodansha Europe Ltd. is delighted to announce: Chai: The Experience of Indian Tea


Large in size and scope, this richly illustrated book is a revelation of all there is to know about the history, development, growing, tasting, marketing, and sheer enjoying of Indian Tea in all its varieties...


Chai: The Experience of Indian Tea, isbn 978-93-81523-91-9

by Rekha Sarin & Rajan Kapoor

317 x 246 mm (12.5” x 9.75”); 288 pages: all in colour; 300 photographs

Published by Niyogi Books; release May 1, 2014.   rrp £25; Hardcover

This book is surprisingly big both in size and content - and all for a very reasonable price. Aimed at a broad market intended to include those in the tea trade as well as aficionados, this is a labour of love that has been long in the making. It covers all aspects of tea, from its origins in China, to its development in India under the Raj, the different strains and types that developed all over India, the growing methodologies, picking, drying, packing, marketing... it even includes recipes using tea.

An impressive volume with a wide appeal, it will be launched at Waterstones Piccadilly (Café W) 4pm - 6pm on May 1st., with both authors present and a tea demonstration by Stephen Twining. [For details, contact Waterstones on 020 7851 2400 / reserve your place at piccadilly@waterstones.com.]

For further book details, please see the attached Press Release (PDF). For review copies, please contact Kodansha Europe at info@kodansha.eu.

Follow this link to an article on the book on the home page of the United Kingdom Tea Council:

http://www.tea.co.uk/news-article/chai:-the-experience-of-indian-tea

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About Us

Kodansha Europe is a marketing agency offering a wide selection of publications on mainly Asian culture from a number of different publishers, including Kodansha International (Japan), Serindia Publications (South and Central Asia), Orchid Press (Southeast Asia), Visionary World (Asian photography) & Niyogi Books (India). We also represent HPH Publishing (African nature & wildlife photography).

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