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KCI KONECRANES TO REFRESH ITS BRAND IDENTITY

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KCI KONECRANES PLC  STOCK EXCHANGE RELEASE  1 September, 2006 09.00 a.m.  1(2)


KCI KONECRANES TO REFRESH ITS BRAND IDENTITY

KCI Konecranes is unveiling a new refocused and unified global masterbrand
strategy and identity, which includes dropping KCI from the brand name. The
streamlined Konecranes brand will also emphasize its delivery of productivity
enhancing lifting solutions and services, by adopting a new global credo -
"Lifting Businesses".

The aim of the Groups identity development effort is to increase cumulative brand
value growth and efficiency, and drive internal integration in the value-added
solutions-strategy, while reducing complexity.

"Konecranes is the leading company in an increasingly global industry, and we
intend to grow the value of our brand as we evolve the company. With the new
brand identity, we are introducing a simplified brand name structure to focus on
and leverage the core brand equity, which lies in the Konecranes-name", says
Pekka Lundmark, President & CEO.

Group company names will start by 'Konecranes' and the three business area names
have been changed to Standard Lifting, Heavy Lifting and Service. Consequently,
the Board of Directors has also expressed its intention to convene an
extraordinary general meeting later in 2006 to propose a new parent company name,
Konecranes Plc.

Group company brands that do not have clear complementary roles will be
integrated with the group and main global brand. However, the brands Morris,
Stahl CraneSystems, SWF, R&M, Verlinde, Meiden and P&H will be retained in order
to optimise coverage in all markets and segments.

The new corporate credo "Lifting Businesses" will be used as a tagline to the new
Konecranes logo worldwide. "The promise of Lifting Businesses reflects a company-
wide commitment to developing advanced lifting solutions and services that help
increase our customers' productivity and profitability, thus showing that we're
not just about lifting things, but entire businesses," explains Mr. Lundmark.

The new Konecranes logo expresses reliability, strength and timelessness. The
shape of the starting letter K carries a reminder of the heritage and the
previous identity, and the tilted C - resembling a hook - reflects the core
competence of lifting.

The Stockholm-based global brand development agency Grow Partners have acted as
consultants in the re-branding project, and the new identity is designed by Jari
Ullakko and Helena Leach.

A renewed web site (www.konecranes.com) has also been launched today with
improved navigation and new look. Downloadable new logos can be found at the
Media section of the web site.

KCI Konecranes is a world-leading group of lifting businesses, serving process
industries ,shipyards and harbours with productivity-enhancing lifting solutions
and services: From light and heavy-duty lifting systems to maintenance services
for cranes of every make. In 2005, group sales totalled EUR 971 million. KCI
Konecranes has 7,000 employees, at more than 330 service locations in 38
countries. KCI Konecranes is listed on the OMX Helsinki Stock Exchange (symbol:
KCI1V).



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KCI KONECRANES PLC


Franciska Janzon
IR Manager



FURTHER INFORMATION
Pekka Lundmark, President & CEO, phone +358-20 427 2000
Franciska Janzon, Manager, Corporate Branding, phone +358-20 427 2043


DISTRIBUTION
Helsinki Stock Exchange
Media

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