Kungsörnen celebrates Pippi Longstocking’s 80th anniversary with an inspiring collaboration

In 2025, one of the world’s most beloved characters, Pippi Longstocking, celebrates her 80th birthday. To pay tribute to Pippi and all her qualities, Kungsörnen enters a fun and exciting collaboration with The Astrid Lindgren Company and the big anniversary campaign "Do as Pippi".The campaign, which runs throughout the year, aims to inspire people to find and embrace their own "Pippi power" – to dare to be brave, independent, kind and generous – just like the beloved girl in Astrid Lindgren’s books. Kungsörnen has a strong foothold in Swedish households and can use its products to help