BOOST from Kusmi Tea A good start to the New Year!

The holiday season can be exhausting, which is why Russia’s most famous tea house now offers a little BOOST. This new invigorating tea is made of all natural ingredients: mate, green tea and spices. This latest creation is part of the wellness line which already includes the DETOX, SWEET LOVE and BE COOL teas.


In need of a little BOOST?

To lift energy levels first thing in the morning, get going again after a heavy meal or keep concentration levels up all day long… body and mind often need an energy boost!

Combining the properties of mate, green tea and spices, BOOST is the perfect drink to fortify the body all day long, refueling it with the energy it needs. BOOST is the ideal partner for anyone with a busy lifestyle. Fans of natural products can use it as an intensive “cure treatment” to regain well-being and energy in a delightfully tasty way.
    
An intriguing, naturally stimulating blend

Consumed for thousands of years by the native Indians of Brazil and Paraguay, mate only arrived in Europe in the 16th century, thanks to Spanish explorers. According to legend, the Indians prepared an uplifting infusion of leaves able to dispel fatigue.  Used later as a “potion” by South American miners and high-altitude porters for its “anti-fatigue” effects, this traditional, energizing drink draws its stimulating power from mateine, which has similar properties to caffeine.  Unanimously recognized in Latin American tradition for its ability to combat physical and mental fatigue, mate is also used in Indian traditional medicine to treat headaches, fatigue and rheumatism.

The new Kusmi blend combines mate and Chinese green tea. Rich in flavonoids, green tea promotes the body’s vitamin C absorption. As such, drinking green tea allows the body to draw the maximum benefits from the vitamin C naturally present in food consumed during the day.

Caffeine, present in green tea and recognized for its revitalizing properties, is a powerful nervous system stimulant. It is gradually diffused in the body and therefore allows you to stay alert and focused for longer.  Tannins, more concentrated in green tea than black tea, lessen the negative effects sometimes associated with caffeine such as nervousness and insomnia.

A blend of naturally energizing and revitalizing spices adds the finishing touch to the recipe: cinnamon, ginger and cardamom, for a warming, powerful taste.

Considered a stimulating remedy in Greek and Roman phytotherapy, cinnamon allows energy to “flow freely throughout the body” according to energetic aromatherapy. Cinnamon bark is also reputed to soothe mental fatigue and improves concentration.  The beneficial properties of ginger are combined with cinnamon’s qualities. Renowned for its stimulating and revitalizing properties, medieval pharmacopeia praised ginger as a revitalizing plant and miracle remedy for a “clearer” mind and reduced fatigue.  Cardamom completes the delicious blend of this spiced tea. Widely used in ayurvedic medicine, this plant is recognized for its stimulating and uplifting effects.

As well as its energizing virtues, BOOST shares a secret with its fellow well-being tea DETOX: the combination of mate and green tea, a blend with powerful diuretic properties, promotes the elimination of fats, reducing sensations of fatigue.

Composition: mate, green tea, cinnamon bark, ginger and cardamom. Spice aroma.

Available formats: 125 g tin ($22.90), 250 g tin ($37.60), box of 20 tea bags ($17.00).

Brewing time: 3-4 mins • Water temperature: 85-90°C

Kusmi Tea
In 1867, Pavel Michailovitch Kousmichoff founded Kousmichoff Tea Company in St Petersburg. The company became one of the most prominent tea houses in Russia and was official supplier to the Russian Court through to 1917. Established in France since 1920 and one of the last remaining Russian purveyors of tea, the company markets an exclusive range of blends under the Kusmi name. Tea lovers around the world appreciate the exceptional Kusmi selection of meticulously sourced green and black—plain or flavoured—teas which come in tins designed to evoke the original Baroque-style labels.

T. Importation Canada
Sold throughout the world, Kusmi teas are imported exclusively in Canada by T. Importation Canada. The company markets 75 varieties of tea including classics such as Darjeeling and Earl Grey, as well as original Russian blends created by the company’s founder, which include Prince Vladimir, Troika and Anastasia.

Kusmi teas are sold in fine food and specialty shops across Toronto as well as online. All are loose leaf and come in metal tins which are as decorative as they are colourful. Tearooms and restaurants may also order Kusmi teas in cotton sachets.

For more information on Kusmi teas and for our list of retailers, visit the Kusmi Canada website at www.kusmi.ca.

Turbine Public Relations
Aline Bardakjian
aline@turbinepr.com
(416) 508-7929

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