Pure Opportunity: Engineer, Marine Biologists, and Esthetician Join Forces to Launch Kvell Cosmetics, LLC
Entity has exclusive right to distribute algae-based skincare line, Oceanwell, in U.S.
St Louis, MO, July 9, 2012— Established in March 2012, St. Louis-based Kvell Cosmetics, LLC announces its full operability as the exclusive U.S. distributor of algae-based skincare line, Oceanwell. The Oceanwell product line is created by biotechnology firm, oceanBASIS, located in Kiel, Germany.
The Oceanwell skincare line is the only skincare product that includes bioactive molecules that are extracted intact from laminaria algae (brown algae). Because oceanBASIS’s patented fermentation extraction process is completed without the use of solvents or chemical additives, Oceanwell meets all criteria for the prestigious European NaTrue certification and is a certified natural cosmetic line. Kvell Cosmetics will sell the Oceanwell lines to organizations that provide premium skincare services and sell associated products (spas, salons, laser hair removal facilities, medical spas, and more).
Oceanwell skincare products are in high demand overseas. European sales figures for 2011 totaled over $1.3 million; the line is carried in more than 150 salons and spas throughout Europe, including Germany, Switzerland, and Austria. Oceanwell is also carried throughout Australia and new agreements have been recently signed for exclusive distribution in South Korea and China.
“The Laminaria alga is resilient, regenerative, and withstands harsh environmental conditions,” said Jeff Ellebrecht, mechanical engineer and General Manager of Kvell Cosmetics. “These properties continually impressed the marine biologists at oceanBASIS as they were researching wound healing and cell repair innovations. The Oceanwell line was a byproduct of marine medical research.”
This research has carried over into the harvesting process. First, algae from the Baltic Sea are harvested by oceanBASIS divers. Then, in an all-natural process, the algae are multiplied, and the bioactive molecules are extracted. It then enters the Oceanwell manufacturing phase before being shipped to Kvell Cosmetics in St. Louis.
“I was immediately drawn to the Oceanwell product line because of its all natural ingredients and sustainability emphasis,” said Andrea Ellebrecht, Kvell’s Product Manager and cosmetics industry veteran. “oceanBASIS is committed to preserving the environment in all of their research endeavors and Kvell is committed to distributing a product that is packaged responsibly and promotes pride in purity.”
In fact, Kvell (pronounced Ca’velle) is both a Yiddish term meaning “pride” and the combination of the company’s principals’ last names. Andrea and Jeff Ellebrecht are joined by Xenon International Academy-trained esthetician Ashlinn Cavarretta and sales team leader Joshua Cavarretta. By July 2013, Kvell Cosmetics anticipates two additional hires and year one revenue of $500,000. By year five, they forecast a staff of 12, a distributor network totaling 100 organizations, and $3.5 million in revenue.
“I knew that Kvell Cosmetics was the right company to bring Oceanwell to the U.S. market because of their comprehensive understanding and appreciation of our patented process, the quality of our product, and the science behind it,” said Christian Koch, part owner of oceanBASIS. “The Kvell Cosmetics team has the perfect industry, professional and marketplace experience to make Oceanwell a household name in America.”
If you are interested in becoming a distributor of Oceanwell products, please contact Ashlinn Cavarretta at ashlinn@kvellcosmetics.com or call 866-607-5490. If you are interested in purchasing Oceanwell products, please visit the Kvell Cosmetics website at kvellcosmetics.com.
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About Kvell Cosmetics, LLC
Founded in March 2012, Kvell Cosmetics, LLC serves as the exclusive distributor of Oceanwell skincare products in North America and retains exclusive distributorship rights in the U.S. and its territories. Through creating a distribution network for the Oceanwell product lines in organizations that provide premium skincare services and sell associated products, Kvell Cosmetics provides people an opportunity to experience the mighty impact of using simple, authentically natural, marine ingredients in their daily skincare routines. The organization promotes a “proud of pure” philosophy. This means the highest commitment to organic ingredients, natural processing, environmental protection, integrity, and authenticity. For more information, visit www.kvellcosmetics.com or call 866-607-5490.
About oceanBASIS
oceanBASIS is a biotechnology firm dedicated to developing and marketing sustainably-derived marine natural products for the health and cosmetic industries. The company's top projects include research in wound repair and healing, and cell regeneration. The organization strives to uncover solutions to the problems of our time; a return to the values of nature and the protection of ocean habitats are central to their efforts. For more, visit www.oceanbasis.de.
MEDIA CONTACT:
Andrea Arco-Mastromichalis
Arco & Associates
636.527.9254
aarco@arcoandassociates.com
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