Hidden Opportunities Abound in Fast-Moving Health & Wellness Sector for Brands, Retailers, Manufacturers and Investors
According to L.E.K. Consulting Consumer StudyAlthough increased momentum in the health and wellness (H&W) movement is fueling demand for innovative H&W products and services, growth opportunities are dispersed across nearly all consumer products categories and in varied consumer segments, according to the results of a consumer study by L.E.K. Consulting. In order for brands, retailers, manufacturers and investors to capitalize on this trend, they must gain deeper insights into the buying patterns and motivations of the various consumer types most relevant for their business. For example, in