Tectonic Shift in Consumer Preferences Makes Specialty Foods Mainstream, According to L.E.K. Consulting Study
Results Point to Major Implications for Big Food and Agribusiness CompaniesThe specialty foods market has garnered a large and consistent consumer following, as more than 80% of participants surveyed are committed buyers of at least one specialty food category, according to L.E.K. Consulting’s most recent food consumer study. Big Food and agribusiness and food ingredient manufacturers are struggling to keep up with the change in consumer preferences, and they must adapt to this shift in order to compete in the growing specialty food segment. “The movement in consumer food buying