Canada’s Leading Lingerie retailer opens in three new countries
La Vie en Rose continues expansion in existing markets
Montreal, October 10th, 2012 – La Vie en Rose Inc. announces its entrance into three new markets this fall: Azerbaijan, Oman and Qatar. On September 30th, 2012, the company unveiled their new concept boutique to Azerbaijani women at Central Mall Plaza 28 in Baku. Canada’s leading lingerie retailer will also open new concept boutiques on November 15th in Doha, Qatar at Ezdan Mall Qatar, and on December 21st in Muscat, Oman at Grand Mall Muscat.
“We are thrilled to open in three new and exciting markets back to back and to further our international presence,” says François Roberge, President and CEO of La Vie en Rose. “It seems our products are appreciated and coveted throughout the world, which means we must be doing something right!”
La Vie en Rose’s expansion into existing markets continues this fall in Kazakhstan with their second store opening. The UAE will see their sixth La Vie en Rose boutique in Fujairah and seventh in Abu Dhabi, in addition to a fourth location in Kuwait. Also, the retailer’s boutique in Morocco will reopen under new partnership.
“We are moving full steam ahead in our existing markets where we’ve developed solid relationships with our franchisees, in addition to building a loyal customer base with local clients. We have also decided to re-enter the Moroccan market with a new operator after seeing an important demand and our brand’s potential to fulfill it,” explains François Roberge.
Since 2004, over 65 international La Vie en Rose boutiques have flourished in 13 countries. Azerbaijan, Oman and Qatar join Morocco, Georgia, Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Kazakhstan and Algeria on the company’s growing list of openings outside of Canada.
La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 155 boutiques in Canada, including three concept stores: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Headquartered in Montreal, La Vie en Rose is a true Canadian success story and continues its expansion on a global scale.
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FOR MORE INFORMATION, PLEASE CONTACT:
LYNDA PAYLAN | PUBLIC RELATIONS ADVISOR, LA VIE EN ROSE
514.256.9446 EXT. 2247| LYNDA.PAYLAN@LAVIEENROSE.COM
WWW.LAVIEENROSE.COM
FACEBOOK.COM/LAVIEENROSE
TWITTER: @_LA_VIE_EN_ROSE
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