RECORDS SET FOR ECONOMIC IMPACT AND MEDIA COVERAGE FOR THE 2012 LARRY H. MILLER TOUR OF UTAH
Utah’s Largest Outdoor Sporting Event Generated Up To $14 Million for Utah Economy and Local CommunitiesSALT LAKE CITY, UTAH (October 10, 2012) – Two months after the completion of the 2012 Larry H. Miller Tour of Utah professional stage race, event organizers confirmed that new records were set for economic impact, national audiences, and media coverage. A quantitative research study completed last week reveals that out-of-state spectators contributed as much as $14 million in direct economic impact for the state of Utah. Tour organizers also confirmed that national television viewership